• US$150

• 259 designs

• 109 designers

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Logo Design Brief

**Logo Design Requirement: AquaLux Brand Identity**

**Objective:**
Create a versatile, modern, and symbolic logo for *AquaLux*, which will also be adaptable for use with the *Pearl Island* brand. The logo should feature a stylized wave of water as the main graphic element, which not only represents the idea of water and luxury but also serves as an iconic symbol that can seamlessly integrate the *Pearl Island* lighthouse in different contexts.

### Key Design Elements:

1. **Wave of Water:**
- The wave should be stylized and fluid, symbolizing both the concept of water and the smooth, luxurious nature of the AquaLux brand.
- The wave must be positioned to the left of the word "AquaLux."
- The wave should have the ability to incorporate the *Pearl Island, Bahamas lighthouse* within it for alternate use.
- The wave should be adaptable, such that when used with *Pearl Island*, the wave can include the lighthouse design to highlight the island’s identity while maintaining the wave's recognizable structure.

2. **Typography:**
- The word “AquaLux” should be modern, elegant, and clean, reflecting the brand’s luxurious identity.
- The font should have a sense of sophistication but remain simple and readable.
- Ensure that the typography complements the wave graphic without competing with it.

3. **Integration of Pearl Island Lighthouse:**
- When using the logo for *Pearl Island*, the lighthouse should be creatively incorporated within the wave, possibly standing tall as a central feature or blended in a way that feels natural.
- The lighthouse integration should not overpower the wave or the text but should feel like a harmonious element within the overall design.

4. **Versatility:**
- The logo design should be adaptable for various uses: digital, print, merchandise, and signage.
- The logo should maintain its visual appeal when displayed in different sizes (small, large, monochrome, etc.).
- It should work in both color and black-and-white versions.

5. **Color Palette:**
- Use a refined and calming color palette reflective of water and luxury. Shades of blue, teal, aqua, and silver could work well.
- There should be an option to change the color scheme for different applications (for example, darker tones for a more formal setting or lighter tones for a fresh, coastal feel).

6. **Brand Values:**
- The design should reflect the core values of AquaLux: luxury, elegance, tranquility, and natural beauty.
- For *Pearl Island*, the lighthouse should emphasize a sense of heritage, location, and coastal authenticity.

7. **Logo Application:**
- The logo should be adaptable in both horizontal and vertical formats.
- Ensure that the wave can work independently as an icon for branding (e.g., for app icons, social media profile pictures) but also stand strong when paired with the AquaLux or Pearl Island text.

### Final Deliverables:
- Full-color logo and black & white versions.
- Vertical and horizontal logo versions.
- Scalable vector files (AI, EPS) and PNG/JPG for different applications.

This logo should feel sophisticated but flexible enough to represent both the AquaLux and Pearl Island brands, with a sense of continuity through the wave design.

Logo Text

AquaLux

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The wave needs to be in a circle

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Files