Target Avatar Profile for Lead Generation
Want to win a job like this?
This customer received 17 graphic designs from 7 designers. They chose this graphic design from H M Design Studio as the winning design.
Join for free Find Design Jobs- Guaranteed
Graphic Design Brief
We are a marketing agency that does 'Persona Profiling' on behalf of our customers.
[1] I want to systemise the capture of 'Personas' for lead generation messaging by completing lots of questions about the targets - their likes, dislikes, pains, challenges and goals.
I am attaching a document where we have captured all the relevant information but I need this put into a better format - possibly an editable PDF?
[2]I am including an example of where we have tried to summarise it. Although I am not happy with the result, it gives you an idea of the process.
Ideally these A4 representations of the Avatar should be easily changed for different industries/customers depending on who they are targeting. If we can have a solid design that colour(s) is easily changed depending on the customer branding.
The current example is too light on graphics.
If you can imagine this A4 scaled to A3/A1 and printed out, framed and put on their walls in their office. It should be an engaging representation of an individual come to life.
So there is 2 things here - a data input form (A4) which I could access through a URL on our website, and an associated output (A4).
Target Market(s)
ICT Sector
Industry/Entity Type
Digital Marketing Agency
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clear, concise, engaging
Nice to have
- Ability to change base colours easily per customer