• £190

• 465 designs

• 87 designers

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Logo Design Brief

PLEASE REVIEW COMPANY OVERVIEW ATTACHMENT AND LOGO SLIDES OVERVIEW.
We are looking for a modern, thought-provoking logo for ‘What If Playground’, a wellbeing transformation brand focused on male professionals 25-45 who bottle-up, and looking for self-discovery, fulfilment and unlocking potential.
The design should be clean, professional, masculine (but can appeal to women) elegant, and symbolic, with blue, orange, charcoal grey tones to represent belonging/connection, playful curiosity (but not too much playfulness as it is serious too!), and crafting fulfilment as well as wisdom, creativity, and transformation. Typography should balance bold confidence for “What If” and professionalism with a more open, engaging feel for “Playground”.

Optional symbolic elements may include a keyhole or doorway slightly ajar (representing curiosity and discovery), a sculptor or craftsman shaping something (metaphor for personal growth), or a hidden playground revealed through light, layers, or textures.
The logo should be minimalist yet impactful, avoiding clichés, and must be scalable for use across websites, social media, brochures, and print.

We seek 4-6 initial variations, with revisions based on feedback, within a 7 day timeframe.

Key Requirements:
-I would like to finalise one logo I am very happy with, using some of the pre-existing inspirations in attachments
-See main logo slide attached containing key concepts, colours, personality, voice, name and examples I like

Ideal Skills and Experience:
- Graphic design
- Logo design
- Experience with creating bold and eye-catching designs, professional, elegant but also intriguing and thought-provoking
- Ability to work with a mixed color scheme
- Experience with incorporating specific imagery into designs

Target Market(s)

25-45 year old men who bottleup, or lost, stuck or struggling in life

Industry/Entity Type

Wellbeing Transformation & Life coaching

Logo Text

What If Playground

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• navigating or achieving personal growth/unlocking potential - openness/opening up - curiosity/thought provoking and interesting

Nice to have

• Nice to haves: - coaching or mentoring or social group community/support symbolism (if really like this though if it can be done very minimally and subtly on top of must haves) - ⁠craftsmanship - ⁠artistic creativity - ⁠questioning

Should not have

• Pictures or images of an actual playground, its an online digital playground to level up wellbeing

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Files

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