• £110

• 237 designs

• 91 designers

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Logo Design Brief

Company Background:

Baker is a diverse company with interests in technology, investments, and property. We require a flexible logo that represents modern professionalism, adaptability, and trust.

Logo Concept:

The primary logo should be a stylized wordmark of “Baker” or “baker.” It should be unique beyond just standard text but still clean and professional. This logo will be paired with division names such as:

Baker | Property
Baker | Investments
Baker | Consulting

The vertical bar “|” should be incorporated as a distinct separator, ensuring a consistent identity across divisions. We are open to ideas that use alternative separators of course.

Typography & Styling:

Modern and timeless font (sans-serif or serif with a contemporary touch).
Custom typographic elements are encouraged to make the wordmark unique.
Capitalization: Open to either "Baker" or "baker" depending on aesthetic appeal.

Logo Symbol (if any):

Should be abstract or minimalist, avoiding industry-specific imagery.
Must be usable independently as a standalone icon.

Color Palette:

Preferably monochrome or neutral for a timeless look.
Should be adaptable for light and dark backgrounds.

Scalability & Application:

Must be clear and legible at all sizes (from website headers to business cards).
Should work well in digital and print formats.

Other comment:

We like the idea of the Axe Capital logo (from the TV series Billions) where Axe is stylised, generic and re-usable, with "Capital" as simple text afterwards and easily replaceable.

Industry/Entity Type

Holding company, property, investments, consulting, technology

Logo Text

Baker

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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