• US$150

• 163 designs

• 80 designers

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Logo Design Brief

Amber is a brand that represents a fusion of fantasy and modernity, joy and playfulness, and a blend of sophistication and fun. We are looking for a logo that embodies a dreamlike, artistic spirit with iridescent elements that evoke childlike wonder. The design should feel modern, whimsical, and luxurious while remaining versatile across branding materials. I've attached the main core of the logo below with the abstract drawing of "AB". Feel free to do whatever.

Target Market(s)

Target Market: Amber appeals to creative, fashion-forward individuals who value self-expression, artistry, and a sense of wonder. The brand targets: Demographics: Young adults to mid-thirties (18–35), predominantly women, but inclusive of all genders. Psychographics: Individuals with a strong appreciation for playful yet sophisticated designs, who seek joy and boldness in their style. They value high-quality, artistic, and unique products that resonate with their imaginative and expressive personalities. Lifestyle: Trendsetters, dreamers, and creators who enjoy standing out and blending luxury with individuality. They are drawn to brands that inspire happiness and embrace a carefree, limitless energy. Amber’s market includes both local and international customers who view fashion and accessories as more than just items—they see them as pieces of art and joy. Amber focuses on delivering very high-quality products that exude artistry and sophistication without being positioned as a traditional luxury brand. This balance of quality and creativity ensures it feels premium and aspirational without being inaccessible.

Industry/Entity Type

Fashion and Luxury Accessories

Logo Text

Amber

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My Project Must Have: A Unique Logo Concept: A design that embodies Amber's essence: a fusion of fantasy and modernity, joy and playfulness, and a blend of sophistication and fun. Incorporates iridescent or pastel tones and artistic, dreamlike elements. Typography: Clean, modern fonts with a slightly playful edge, complementing the whimsical identity of the brand. Visual Symbolism: An icon or motif (such as a butterfly-inspired form or fluid, abstract shapes) that adds a distinct artistic touch and enhances brand recognition. Versatility: The logo must work seamlessly across various platforms and mediums, including digital, print, packaging, and signage. High-Quality Deliverables: Source files in vector format (e.g., AI, EPS, SVG) and web-ready formats (e.g., PNG, JPG). A black-and-white version for simplified applications. Alignment with Brand Values: The final design should reflect Amber's ethos of creative freedom, artistic sophistication, and limitless imagination.

Nice to have

• Nice-to-Haves: Iridescent Details: Incorporate subtle gradients or shimmering effects that evoke a sense of childlike wonder and fantasy. Think of an ethereal, dreamlike quality that feels magical but modern. Hidden Symbolism: Play with incorporating hidden elements within the logo, such as a butterfly shape subtly blended into the design, to add depth and intrigue. Abstract Fluidity: Designs that use flowing lines or organic, abstract forms to represent Amber’s limitless and carefree energy. Luxury and Playfulness Combined: A balance of bold artistic creativity with refined, upscale elements. For instance, pairing whimsical shapes with sleek, minimal typography to reflect both fun and sophistication. Memorable Icon: A standalone icon or monogram (like an abstract “A”) that could work independently of the full logo text for branding flexibility. Dreamlike Typography: Consider fonts that are not just modern but have a unique flair—maybe a touch of roundness, a handwritten feel, or elegant serifs that add character without overwhelming the design.

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Files

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