• C$150

• 46 designs

• 17 designers

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Logo Design Brief

I need to Create a Logo Set of multiple logos. This is a parent company has multi-sub divisions. I would like a parent logo and logos for each sub division. Ideally there would be a theme across the logos if possible but they don't all have to look the same either.
The primary company logo is Great Lakes Helicopter.
The sub divisions are:
Charters & Tours
Flight Training
Aerial Work
Drones & Robotics
Great Lakes Maskwa Aviation
Rotor Services

I have attached some of the existing logos. Some of these are not really logos. The core logo for the parent company is greatlakeshelicopter.png.

Great Lakes Maskwa Aviation and Rotor Services are seen as separate companies but still under the umbrella of great lakes helicopter. Great Lakes Maskwa Aviation logo is the most polished. Both of these logos don't have to look like the others significantly but if there was some type of tie-in, it would be good. The Great Lakes Maskwa Aviation should be changed minimally - hopefully finding the balance between aligning it slightly to meet the look and feel of Great Lakes Helicopter but also be very similar. Rotor Services is just old so new, looking unique but again a design tie-in to Great Lakes Helicopter.

Great Lakes Helicopter logo should likely have the current design but maybe something added to it that will bring in the tie-in to other companies and sub companies.

Charters & Tours, Flight Training, Aerial Work and Drones & Robotics don't really have any existing logos, other than the fact that under ariel work we have non-professional logo for GLHeliAG (Agriculture) using the orange writing (orange more for utility). Ariel services includes more than just agriculture though. Drones and robotics again has a orange logo version and it also has the robotics side (forward robotics), that should now be under the new label of drones and robotics.

Site references to help:
https://glheli.ca (parent)
https://glheli.ca/pilot-training/ (Flight Training)
https://glheli.ca/experiences/kitchener/ (Charters & Tours)
https://glheli.ca/aerial-services/ (Aerial Work)
https://www.forwardrobotics.com/ (Drones & Robotics)
https://glhdrones.ca/ (Drones & Robotics)
https://rotorservices.com/
https://glma.ca/ (Great Lakes Maskwa Aviation)

This project is part of a rebrand and complete set of website rebuilds. The goal is to see relation to each site as part of the larger brand and also to improve the brand visuals.

As an example of another website that seemed to do a good example of having a logo, and sub logos that tied in well together. Not to mimic but as a good example of the type of thing I am thinking of. See attachment: Capitale Helicoptere.docx

Logo Text

Great Lakes Helicopter

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