• US$150

• 259 designs

• 52 designers

Logo Design Brief

UPDATED BRIEF 1/20/25: please see new, rectangular design that is text and stars and use that as a starting point. we are looking for something simpler that will be easy to print. maybe with stars, a shooting star, and / or the moon.

We own three RV campgrounds, and will soon own several more - each of these properties has its own name and brand identity from the previous owners. We have created a new brand 'Starlight Campgrounds' to use as an umbrella brand for our campgrounds.

Our campgrounds are all seasonal and in the upper midwest. They are very family friendly. We chose the name Starlight because a great family activity at a campground is just enjoying the night sky. It needs to work on email signatures and business cards, but we may eventually want a version that we can put on merchandise for our employees as well. Some images or ideas that would work well for our company could include: night sky, stars, moon campers, trees, camp fire, a lake or river, s'mores. Do NOT include mountains, which aren’t in the Midwest. Design can include RV as we are an RV campground business. We are open to color schemes but would like to have a max of 4 colors. Consider using greens, blues, and maybe pops of red, yellow, or orange like in the examples.

Target Market(s)

Middle class - working families (teachers, cops, nurses, etc.) and retirees who live in suburban or rural areas in the midwest and enjoy camping with their families in their RVs

Industry/Entity Type

Tourism and recreation, camping

Logo Text

Starlight Campgrounds

Logo styles of interest

Emblem Logo

Logo enclosed in a shape

Font styles to use

Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• references to the night sky

Nice to have

• stars, moon

Should not have

• Mountains, gradient colors - just use solid colors, not overly trendy. Don't use an old fashioned-looking tent - no one uses those, and our campgrounds are RV campgrounds anyway, so tent campers are less than 10% of our visitors

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