Pinkerton Wealth logo for a national investment firm

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This customer received 887 logo designs from 280 designers. They chose this logo design from adeva as the winning design.
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Logo Design Brief
Create a National Brand logo for Pinkerton Wealth. We are a registered investment advisor that works with wealthy clients as well as investment advisor representatives nationwide. The old logos are attached. These are old, and look dated. What we need is something that is simple, could be a unique look of the name itself, or like Charles Schwab or New York Life within a colored box. I also like Carson's logo of a simple C that is color coded based on the division of Carson that is represented--see attachment--if we could get some symbol like the letter "P" or something else that would go well with the simple and elegant approach, that would be great--see all three logos at https://www.carsongroup.com/media-kit/
Target Market(s)
seasoned investment advisors with $100m+ in assets they manage
Industry/Entity Type
Registered Investment Advisors
Logo Text
Pinkerton Wealth
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a professional classy look, nothing cheesy or too busy
Should not have
- cheesy or too busy