Logo update- We're almost there just need your twist! ?

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This customer received 140 logo designs from 41 designers. They chose this logo design from Liyana as the winning design.
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Logo Design Brief
We want some additional opinions of our 2025 branding before moving forward with our Market App launch
See attached images of our work so far to realize a new "timeless" logo direction
It should keep the same 3 fundamentals, 1- shield, 2- lightning (S shaped), 3- global look from curved line.... and it needs to be able to sit on a variety of colors, well on hat or shirt....but it could be improved?
See what you can impress us with!
Here's a Canva site of our progressions to our favorite (Page 13 - blue background, sle in the shield, one line upward around)
Target Market(s)
Electricians
Industry/Entity Type
Electrical Contractor Sales Coaching
Logo Text
sle
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Shield, bolt, curve lines showing motion - NEEDS to be great on merch (hats, shirts) Best submissions will show this too 🙂🥇
Nice to have
- showing how we get electricians to results FAST, give it a sales touch?