• A$240

• 231 designs

• 108 designers

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Logo Design Brief

Logo Design Brief for Fieldtec Heavy Diesel
I am looking for a bold, all-caps logo for my mobile mechanical repair business, specializing in plant machinery (e.g., excavators, bulldozers, trucks). The design should incorporate the following key elements:
1. Colors and Style
* Primary Colors: Grey and blue, with the blue resembling the shade used in the DTR logo within the uploaded files.
* Additional Details: Black shadowing for depth and contrast.
* Provide examples with both gradient and non-gradient variations of the primary colors.
2. Business Name
* Display the business name as one word: "Fieldtec."
* "Field" in grey.
* "Tec" in blue.
* Include "Heavy Diesel" underneath the main name.
* Add decorative elements (e.g., simple lines or shapes) on either side of "Heavy Diesel," similar to styles in the provided examples.
3. Icon/Imagery
* Incorporate a logo element featuring "FT" to the left of the business name.
* Include an excavator dipper arm and bucket as part of the design:
* The arm should arch over the top of the lettering.
* The bucket should appear to the right of the business name.
* Keep the dipper arm and bucket design minimalistic, avoiding excessive detail.
4. Overall Focus
* Ensure the word "Fieldtec" is the primary focus of the design.
* Maintain a clean and professional look, avoiding clutter while effectively conveying the heavy diesel and mechanical theme.

Target Market(s)

Civil earthworks, mining, transport companies

Industry/Entity Type

Heavy earthmoving, mining, mechanical

Logo Text

Fieldtec Heavy Diesel

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Large bold font, 2 main colours grey and blue, with black shadowing. An excavator dipper arm and bucket incorporated into design, clean simple lines, not overcomplicated graphics. A logo to the left of the text that incorporates the F and the T, simple branding that is recognizable.

Nice to have

• 3d effects on the logo and lettering, gradient effects on the coloring, and also simple text and coloring to compare the two.

Should not have

• Overcomplicated designs that look like badges or cartoons.

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Files

Download all files - 0.6 MB