Modernizing a Tropical Wholesale Brand: Logo & Packaging Redesign

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This customer received 75 logo designs from 25 designers. They chose this logo design from RA-bica as the winning design.
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Logo Design Brief
We are looking to redesign the packaging for our tropical wholesale brand specializing in fruits and vegetables from the Antilles.
LOGO REDESIGN
The new logo should remain 100% faithful to the original design attached. We are looking for a modern, refined, and visually appealing update that enhances its aesthetics while preserving its essence.
Themes: Tropical, island culture, and Creole-inspired design elements.
Objective: A logo that embodies the vibrancy and freshness of the Antilles while appealing to contemporary tastes.
PACKAGING REDESIGN
Use the attached packaging model as a base. Unfortunately, we no longer have the digital version, so the design will need to be recreated and improved.
Features:
The front design should include a semi-transparent section to showcase the product inside.
The back should be fully printed and feature branding and essential product information.
Themes: Reflect the tropical, fresh, and natural identity of the brand, with modern and high-quality aesthetics.
Objective: A packaging design that is both functional and visually striking, aligning with the modernized logo.
Redesigned packaging with clear differentiation between the front and back, respecting the transparent and printed areas.
Logo Text
Man'Cara
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- ORIGINAL LOGO