• €200

• 364 designs

• 125 designers

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Logo Design Brief

Please help us find our new visual identity while we rebrand from dvie (see old logo) to novya:

About Us:
novya represents the catalyst between today's challenges and tomorrow's solutions in the nonprofit sector. Our name embodies forward momentum and positive transformation - signaling a fresh approach where expertise meets possibility. We help purpose-driven organizations discover new pathways while building on their strengths.
At novya , we're creating Europe's premier platform for nonprofit leadership excellence. We combine innovative thinking with practical expertise, connecting the right people and solutions to amplify your impact. We're not just about incremental change - we're about elevating nonprofit organizations to discover and achieve their full potential.

Target Audience:
Primary: Nonprofit leaders and managers in Europe
Secondary: Expert consultants and solution providers in the nonprofit sector

Brand Personality:
- Fresh and forward-thinking
- Professional yet approachable
- Innovative but grounded
- Clear and purposeful
- Contemporary and sophisticated

Design Requirements:
Logo should work:
- As a standalone wordmark with text "novya"
- With tagline "Empowering Nonprofit Excellence"
- mainly on digital, but also print.
- with a distinct square element for website icon/ social media icon

Design Elements:
- Clean, contemporary aesthetic
- Avoid typical nonprofit clichés (hands, hearts, etc.)
- Consider subtle references to transformation/progress/partnership
- Professional enough for corporate clients
- Fresh enough to signal innovation

Color Direction:
- Modern, sophisticated palette
- Avoid traditional nonprofit/corporate blues
- Consider fresh, confident colors

Must Include:

Brand Values to Express:
- Excellence
- Innovation
- Trust
- Partnership
- Systemic & design thinking

Do Not Include:
- Obvious arrows or directional symbols
- Stereotypical nonprofit imagery
- Overly technical or digital elements
- Complex gradients or effects

Logo Text

novya

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