New more modern logo. Celebrating 50 years in buisness

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This customer received 189 logo designs from 69 designers. They chose this logo design from babyaga as the winning design.
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Logo Design Brief
Project Overview:
We are celebrating 50 years in business this year and want to take this milestone as an opportunity to refresh our logo. While we appreciate the essence of our current logo, particularly the way "AC" is incorporated, we’re looking for a design that adds more depth and modernity. One idea is to evolve the square element into a cube turned on its axis, symbolizing a fresh perspective while maintaining continuity with our existing brand identity.
Key Points to Consider:
Focus on "Alliance":
Within our industry, we are commonly referred to as "Alliance" rather than "Alliance Corporation, Builders and Managers."
The new logo should reflect this, emphasizing "Alliance" as the core of our identity.
Modernized Design:
Maintain the recognizable aspects of the current logo but introduce a sense of depth, dynamism, and innovation.
Explore a cube or 3D interpretation for a fresh yet familiar look.
Multiple Versions:
Provide a primary version focusing solely on "Alliance."
Optionally, include a secondary version incorporating "Alliance Corporation, Builders and Managers" for formal use.
Creative Direction:
The logo should convey trust, longevity, and a forward-looking attitude, celebrating our 50 years of excellence in building and management.
It should feel modern, professional, and versatile for use across various platforms, from digital to print.
Deliverables:
A primary logo design focusing on "Alliance."
An optional secondary version with the full name, "Alliance Corporation, Builders and Managers."
File formats suitable for digital and print use, including high-resolution and vector files.
Thank you for helping us commemorate this exciting milestone with a logo that reflects our legacy and future!
Target Market(s)
Existing and New Client's, We are a Commercial Contractor and Construction Manager
Logo Text
Alliance and a Version of Alliance Corporation Builders and Managers
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The AC format
Nice to have
- 50 years