Logo and rebranding for Custom Fashion designer

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This customer received 106 logo designs from 47 designers. They chose this logo design from Janna Design as the winning design.
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Logo Design Brief
We need a new logo for the rebranding of a Florida based custom fashion designer called 'lolysa'. We design, create and recreate women's clothing such as gowns, bridesmaids dresses, wedding dresses and others. We would like to see designs that transmits elegance, boldness and creativity with timeless fonts and a monogram style option with the letters LLS. The design to include a detail with the color pink. We are open to having an element that will be recognized as the brands 'icon'.
Below is a extended description of who is Lolysa:
Loly: Playful and Friendly
Approachable:
Warm and Welcoming: Loly has an inviting presence that makes people feel comfortable and at ease.
Open-Hearted: She is always ready to meet new people and make friends, radiating kindness and openness.
Playful:
Joyful Spirit: Loly brings a sense of joy and lightheartedness to any situation, making interactions feel fun and lively.
Energetic and Animated: Full of energy and enthusiasm, Loly approaches life with a sense of playful curiosity and excitement.
Friendly:
Cheerful and Positive: Loly has a positive outlook on life and spreads happiness wherever she goes.
Supportive and Encouraging: As a friend, Loly is always there to offer support, encouragement, and a listening ear.
Creative and Imaginative:
Inventive: Loly loves to come up with new ideas and find creative solutions to problems, often thinking outside the box.
Dreamer: She has a whimsical side, often dreaming big and inspiring others to do the same.
Charming and Charismatic:
Magnetic Personality: Loly’s charm and charisma naturally draw people to her, making her the life of the party.
Graceful and Elegant: Even in her playful nature, Loly carries a sense of grace and elegance that enhances her friendly demeanor.
Generous and Thoughtful:
Caring: Loly is always thinking of others, going out of her way to make people feel special and appreciated.
Generous: She is generous with her time, resources, and affection, always ready to lend a hand.
When someone describes a woman as "sass," they are typically referring to a combination of confidence, boldness, and a playful, spirited attitude. A "sassy" woman is often seen as someone who is not afraid to speak her mind, has a strong personality, and carries herself with a distinct flair. Here are some characteristics often associated with being "sassy":
Confidence: She is self-assured and comfortable in her own skin.
Boldness: She is willing to take risks and stand up for herself and others.
Wit and Humor: She has a sharp sense of humor and can use it to make witty remarks.
Playfulness: She brings a lively, fun energy to her interactions.
Independence: She values her independence and often takes charge of her own life.
Quick Thinking: She is often quick on her feet, able to come up with clever responses or solutions quickly.
Charisma: She has a magnetic personality that draws people in.
Being "sassy" can be seen as a positive trait, highlighting a woman's strength, vivacity, and individuality. However, like any personality trait, it's important for it to be expressed in a balanced way to ensure respectful and positive interactions with others.
Target Market(s)
Women between the age of 25 to 65. Who are medium to high income. Women who often attend high society events and gatherings.
Industry/Entity Type
Fashion Design
Logo Text
Lolysa
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.