• US$240

• 182 designs

• 69 designers

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Logo Design Brief

We're a die-hard tool enthusiasts group (380k+ private Facebook members) who are addicted to the best in everything to do with physical tools (think wrenches, sockets, drills, etc.). Approximately 70% are professionals (mechanics for example) and 30% DIY hobbyists. We're launching a website to monetize the FB group and need a logo that is minimalistic, masculine, and recognizable. Logo will be used for digital and print.

Specs: Must be transparent, vector-based using AI (no photoshop, no raster)! Need source files, PNG, EPS, SVG, etc. There's an uploaded file that is on the right track, but "not quite there." Look at the Old Spice cologne website for strong, masculine color ideas. Btw, we're great to work with ;) NEW NOTES 12/29: Please read notes in "Font Style > Other" and any design graphic, such as wrench (for example) should not stand alone (above) the brand name, but rather *integrated* with the brand name (e.g, to the left of the brand name)

Target Market(s)

Male; Blue Collar; Tradesman; 25-34 age primary; 35-44 age secondary

Industry/Entity Type

Mechanics, Automotive, Tradesman

Logo Text

Tool Addicts Anonymous

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Note: Use "masculine font" (google it ;)) but select a font that will look good both in digital and printed formats

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our brand name and a recognizable "tool" of some sort; e.g., wrench, socket, etc.

Nice to have

• Masculine font (really, this is a "must have") - Google "masculine fonts"

Should not have

• Overcomplicated or "busy" look; thin, skinny font

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Files