• A$120

• 83 designs

• 37 designers

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Logo Design Brief

I need a logo for the rebranding/relaunch of an existing therapy practice that is relocating to a new area in Sydney, Australia.

I am a Psychotherapist and Counsellor.

It is a contemporary and inclusive individual and family therapy practice.

I would like the logo to reflect a modern contemporary business, yet soft enough to be approachable. (staying clear of any corporate look and/or alternative therapy elements).

Symbol: 

A winding road that starts wide at the base and narrows gently towards the horizon. The road could subtly form the shape of a path or a road leading into the distance, symbolising a journey or personal growth.



Color palette:

Akin to the Australian landscape
... Burnt oranges and yellows
, earthy / vibrant greens, 

representing nature, tranquility and optimism. Vibrant!

I would like the use of colour to be moderately minimalist, as opposed complicated and multicolored.

Typography:


a clean, modern sans-serif font with a slightly rounded finish to suggest approachability.

The font could be set in lowercase to feel more personal and grounded.

Imagery elements:



A silhouette of a person walking or a car driving on the road, perhaps in the foreground, evoking a sense of exploration and the therapeutic journey.

The road could be a negative image, utilising the background colour of the logo for the fill color.



A horizon line or a sunrise in the distance, symbolising hope, new beginnings and a clear future ahead.



Tagline (Optional):

 "Where the road leads to growth”.



Please avoid using:



Popular Australiana/tourist imagery e.g. kangaroos, surf, wombats, koalas, indigenous motifs etc

Some basic image ideas attached.

Logo Text

OPEN ROAD THERAPY

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