• US$200

• 76 designs

• 32 designers

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Logo Design Brief

Company Overview:
Dunn Insight Utility Inspection specializes in underground utility inspections, with a focus on water, sewer, and stormwater projects. The company uses specialized video inspection trucks to ensure communities have safe and reliable infrastructure beneath their feet. They value professionalism, dependability, and quality workmanship.

Project Objective:
To create a modern, distinctive logo and comprehensive brand identity that will position Dunn Insight Utility Inspection as a leader in the underground utility construction industry. The new visual identity should clearly convey the company’s core capabilities while instilling trust and confidence in their clients and partners.

Target Audience:

Municipalities and public works departments
Engineering and construction firms
Commercial developers
Utility companies
Community stakeholders
Brand Attributes:

Professional
Modern and Clean
Trustworthy and Reliable
Established Expertise
Durable and Hardworking
Design Considerations for the Logo:

Visual References:
Subtle hints of underground piping or layered earth to symbolize the company’s core services.
Abstract or stylized representation of heavy machinery (dozers, excavators) or construction equipment elements.
Use geometric shapes or clean lines to convey structure, stability, and precision.
Style & Typography:
Clean, bold, and modern font choices that reflect strength and reliability.
Consider uppercase, well-spaced typography to convey seriousness and clarity.
Avoid overly decorative typefaces; keep it professional and easily legible at various sizes.
Color Palette:
Prefer a combination of neutral earth tones (grays, deep browns, muted greens) to suggest the industry’s literal groundwork.
Consider a strong accent color (e.g., a bold orange or rich blue) to add energy and memorability, symbolizing innovation and progress.
Scalability & Versatility:
The logo should be recognizable and effective at all sizes—on hard hats, equipment, signage, and digital platforms.
A version that can be simplified for embroidery or screen-printing while maintaining brand integrity.

Logo Text

Dunn Insight Utility Inspection

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Sorry, here is some more direction. Would like the logo to have a person standing over a manhole for inspection to show that we do underground utility inspections of water and storm pipes, thanks

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Files

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