• US$150

• 114 designs

• 52 designers

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Logo Design Brief

Overview

Move Caddy is seeking a talented marketing consultant to design a new logo that aligns with our mission and reflects the brand’s personality, values, and goals. Guided by the principles outlined in the book Branded Not Blanded, we want a logo that captures the uniqueness of Move Caddy in a competitive landscape, avoiding generic design tropes and creating an identity that is both memorable and meaningful.

About Move Caddy

Move Caddy is a service-oriented company focused on simplifying and elevating the moving experience. We provide practical solutions for individuals and businesses navigating the complexities of relocation. Our brand ethos is rooted in trust, efficiency, and approachability, making moving less stressful and more seamless.

Design Philosophy: “Branded Not Blanded”

The philosophy of Branded Not Blanded encourages brands to stand out with designs that convey authenticity and individuality. We want our logo to:
1. Be Distinctive: Avoid clichés or overused design elements. The logo should reflect Move Caddy’s specific purpose and promise.
2. Tell a Story: Showcase the essence of who we are—a reliable partner in moving, offering support and guidance at every step.
3. Evoke Emotion: Create a sense of trust, relief, and optimism. The logo should feel professional but also personable and human-centered.
4. Be Versatile: The design must adapt well across multiple mediums, from digital platforms to print materials and merchandise.

Target Audience

Our audience includes:
• Individuals and Families: Young professionals, families, and first-time movers seeking an organized and less overwhelming moving experience.
• Businesses: Companies relocating offices or employees who need a trusted partner for smooth transitions.

Logo Objectives

The new logo should:
• Convey movement, reliability, and simplicity.
• Incorporate subtle visual elements that hint at logistics, guidance, or support (e.g., a caddy, pathways, or motion).
• Use clean, modern typography with a focus on readability.
• Include colors that evoke trust, energy, and calmness (e.g., blues, greens, or vibrant accents for contrast).
• Stand out in the moving and logistics industry while aligning with Move Caddy’s brand promise.

Inspirational Keywords
• Momentum
• Partnership
• Support
• Guidance
• Stress-free

Target Market(s)

Our audience includes: • Individuals and Families: Young professionals, families, and first-time movers seeking an organized and less overwhelming moving experience. • Businesses: Companies relocating offices or employees who need a trusted partner for smooth transitions.

Industry/Entity Type

Moving Services

Logo Text

Move Caddy with a very small powered by NexMuv

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo Objectives The new logo should: • Convey movement, reliability, and simplicity. • Incorporate subtle visual elements that hint at logistics, guidance, or support (e.g., a caddy, pathways, or motion). • Use clean, modern typography with a focus on readability. • Include colors that evoke trust, energy, and calmness (e.g., blues, greens, or vibrant accents for contrast). • Stand out in the moving and logistics industry while aligning with Move Caddy’s brand promise. Inspirational Keywords • Momentum • Partnership • Support • Guidance • Stress-free

Nice to have

• Deliverables • Primary Logo Design • Variations: Horizontal, Vertical, Icon-Only • Logo Usage Guidelines (e.g., color palette, typography, minimum size requirements) • Mockups for digital and print applications

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Files