• US$110

• 15 designs

• 4 designers

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Logo Design Brief

1. Overview of Gechy Mason
Brand Name: Gechy Mason
Industry: Luxury Streetwear
Specialty: Combining practicality with high-fashion, with a focus on cargo pants as the centerpiece.
Mission Statement:"To redefine streetwear with a luxurious edge, offering stylish and functional apparel for modern trendsetters."]
Target Audience:Young professionals and trend-conscious individuals aged [insert age 18-35], who value practicality, quality, and style.
2. Project Goals
To create a logo that:
Reflects the brand's luxury and high-fashion essence.
Communicates practicality and streetwear
culture.
Resonates with the target audience.
The logo should be versatile for use on clothing tags, packaging, digital platforms, and signage.
3. Logo Requirements
Style: Clean, modern, and sophisticated.
Colors: Neutral tones like black, white, or metallics (gold/silver) to emphasize luxury. Accent colors can be suggested if they align with the brand identity.
Typography: Bold yet refined, preferably sans-serif or a stylish serif font. Custom lettering is welcome.
Imagery/Symbolism: Potential use of abstract symbols [I like the ouroboros symbol, but it’s not a must] geometric shapes, or patterns inspired by cargo functionality (e.g., straps, pockets). Avoid overly complex details.
Format:
Primary logo (GECHY MASON).
Icon/monogram (e.g., "GM" or another unique emblem).
Horizontal and vertical variations.
4. Design Inspiration
Competitor Examples: [workwear brands like Dickies or Carharrt , and luxury streetwear eg Off-White, Fear of God, A-Cold-Wall*].
Mood Board Keywords: Sophisticated, functional, urban, sleek, bold, timeless.
5. Deliverables
Vector files (.AI, .SVG) for scalability.
High-resolution PNG and JPG versions.
Black-and-white and color variations.
Brand guidelines for logo usage.
6. Timeline
Project Start: [12/13/2024]
Final Logo Delivery: [12/20/2024]
7. Budget [$100-$300]
8. Additional Notes
Gechy Mason should evoke a sense of exclusivity while maintaining the practicality associated with streetwear.
Designers are encouraged to think outside the box while keeping the brand’s core values intact.
9. Contact Information
Name: [Rick Jones]
Email: [rickjonesii@yahoo.com]
Phone: [(470) 301-5892]

Target Market(s)

Young professionals and trend-conscious individuals aged [insert age 18-35], who value practicality, quality, and style.

Industry/Entity Type

Clothing

Logo Text

GECHY MASON

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Style: Clean, modern, and sophisticated. Colors: Neutral tones like black, white, or metallics (gold/silver) to emphasize luxury. Accent colors can be suggested if they align with the brand identity.

Nice to have

• Imagery/Symbolism: Potential use of abstract symbols, geometric shapes, or patterns inspired by cargo functionality (e.g., straps, pockets)..

Should not have

• Overly complex details

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Files