• C$250

• 191 designs

• 51 designers

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Logo Design Brief

We need a logo designed for our high-performance brand that incorporates symbolism from each of our four key development pillars outlined below. I think I’d like the logo to be very clean without too much detail, as it will be used on shirts, hats, and other promotional-style merchandise. Our brand slogans are “Better than Before”, “Pressure is a Privilege”, “Everything’s a Skill”, “No Limits” and “Success is a Byproduct”

1) Growth Mindset - continuous improvement and learning through dedication and hard work. An understanding that everything is a skill that can be develope. Symbolized by the Ouribous symbol or something representing an unending cycle of growth and transformation, like an upward spiral.

2) Deliberate Practice - purposeful and well defined goals, a commitment to focus, concentration, durability and rigor. An understanding that success is the byproduct of small efforts, repeated day in and day out, as symbolized by an archer’s arrow with dashes, representing small steps in a clear direction.

3) Resilience & Persistence - an understanding that obstacles are necessary, and that behind every mountain is another mountain, so you need to keep pushing and be endlessly curious. The path will never be linear it’s going to have many ups and downs. Symbolized by a mountain range, maybe with a winding path.

4) Self-Belief - Your mindset shapes your beliefs, competence comes from action, and failures are learning opportunities. Symbolized by a sun, which makes the path lighter.

Logo Text

I don’t know - I’d like to see designs without text and some with it, maybe “Better than Before”

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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