Dakota directional drilling Branding Campaign

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This customer received 312 logo designs from 84 designers. They chose this logo design from chris Ray as the winning design.
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Logo Design Brief
Directional Drilling company or HDD for infrastructure performing Boring for Electric, Fiber, Electric, Water, Sewer & Pipe for construction projects for the past 25 years. Logo currently rest on White trucks and do not stand out much. Some cases subtle is ok, but looking for brand recognition. Directional Drilling not emphasized enough in Logo. Google Vermeer HDD rock head for drill steam inspiration
Updates
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Target Market(s)
Gas, Electric, water, fiber, sewer, pipeline
Industry/Entity Type
Directional Drilling
Logo Text
Dakota Utility Contractors Directional Drilling
Font styles to use
Other font styles liked:
- Times New Roman
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colors are Black & Gold(ish), directional drill to identified if possible. Slick, clean but recognizable and maybe a touch of Modern. Family owned for 25 years
Nice to have
- Rock Head Drill Bit, Directional Drilling Emphasized
Should not have
- Oil RIG. We are not a vertical ... we are a Horizontal drilling company (HDD)