• US$390

• 436 designs

• 190 designers

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Logo Design Brief

We are seeking a talented designer to create a cohesive and versatile logo for our brand. Our companies include:

Xcellence.com (primary brand and website)
Xcellence Mortgage
Xcellence Title

Key Points to Consider:
Rebranding Context: We are transitioning our branding to center around Xcellence.com as the primary brand. The logo should also adapt seamlessly for Xcellence Mortgage and Xcellence Title, while maintaining a cohesive look across all variations.

Taglines and Subtexts:

For the Xcellence.com logo, we plan to include the tagline “Real Estate, Loans, and Closings” beneath the main logo.

For Xcellence Mortgage, the subtext “Mortgage Loans” will likely be used. While the company’s official name is Xcellence Mortgage, the extended wording helps balance the design visually.

For Xcellence Title, the subtext will likely remain “Title” but could be extended to “Title and Escrow” for visual balance. However, if you can achieve a cohesive look without altering the official names, we would prefer to use the actual company names: Xcellence Mortgage and Xcellence Title.

Brand Identity: The logo must look modern, professional, and fresh. It should be unique, highly brandable, and resonate with clients in real estate, mortgage, and title services.

Real Estate Elements: The design should incorporate subtle real estate themes, such as a rooftop or other property-related symbols.

Emphasis on the ‘X’ in Xcellence: The design should highlight the X creatively and distinctively, as our name begins with X. This could involve integrating real estate elements like rooftops or creating a unique treatment for the letter.

Examples for Reference: We will upload previous designs that were considered finalists. These designs reflect some of our preferences but didn’t fully meet our vision. Use these as inspiration rather than definitive guides.

Deliverables:
A main logo for Xcellence.com with the tagline “Real Estate, Loans, and Closings”

Adaptable versions for Xcellence Mortgage (with “Mortgage Loans” as subtext) and Xcellence Title (with either “Title” or “Title and Escrow” as subtext)

Design Style:
Modern and sleek
Clean and professional
Unique and memorable

Goals:
We aim to create a logo that:

Stands out in the competitive real estate, mortgage, and title industries
Represents our brand cohesively across all three companies
Reflects the professionalism, trustworthiness, and innovation of our services
If possible, we’d like the designer to find a way to achieve visual balance and cohesiveness across all variations while retaining the official company names where feasible. Thank you for your creative contributions. We are excited to see your vision for Xcellence!

Target Market(s)

Our clients are real estte agents & Home buyers & sellers, logo should have a real estate portal feel, like: zillow.com, homes.com realtor.com etc.

Industry/Entity Type

Real Estate

Logo Text

Xcellence.com, Xcellence Mortgage, & Xcellence Title, all logos are the same kinda like in the examples i uploaded

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must be highly brandable, with a standalone element (such as the X or a real estate-related symbol) that can function independently as an icon for an iPhone app, social media avatars, or other small-scale branding purposes. The design should focus on creating a cohesive look that works across Xcellence.com, Xcellence Mortgage, and Xcellence Title, incorporating appropriate subtexts or taglines for each brand. The logo should feel modern, professional, and memorable, with a focus on emphasizing the unique X in “Xcellence.”

Should not have

• The logo should avoid intricate designs or overly complex elements that detract from a modern, clean, and minimalistic look. Avoid outdated symbols like complete houses, keys, or other overused real estate motifs that feel generic or dated. No cursive or overly decorative fonts; the typography should be bold, simple, and contemporary to ensure brandability. The design should steer clear of anything excessively detailed or visually cluttered, focusing instead on a sleek and timeless aesthetic.

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Files

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