• C$260

• 38 designs

• 7 designers

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Car Wrap Design Brief

Overview:
We are seeking either a modern or vintage car wrap design concepts for our mobile massage company, Aloha Life Mobile Massage, for a 2010 Nissan Cube. Submissions can be for either the vintage or modern look, both will be considered.
The designs should capture the essence of relaxation, rejuvenation, and our Hawaiian-inspired brand.

1. Vintage Design Concept: A nostalgic aesthetic evoking the charm of classic Hawaiian posters and retro tropical vibes.
2. Modern Design Concept: A sleek, contemporary style that incorporates clean lines, bold visuals, and a minimalistic approach.

Design Inspiration:

Color Scheme:Green tones inspired by the example image for the upper portion of the vehicle. Grass and plumeria flowers prominently featured on the back quarter panels, extending around the back of the car.
A pink base element incorporated in a subtle or bold fashion (depending on the concept).
Content Requirements:
Logo: Use the attached logo (not the one from the example image).
Business Name: "Aloha Life Mobile Massage"
Contact Details:
Website: https://alohalifemassage.com/
Phone: 1 (808) 649-9777
QR Code: Include the attached QR code on both the doors and the back of the car.
Placement: Ensure all key branding and contact information is prominently displayed on the doors and back of the vehicle.
Potential Vintage Design Concept:

Visual Style:
Incorporate retro fonts reminiscent of 1950s and 1960s Hawaiian travel posters.
Use muted, earthy tones (vintage green, pastel pink, soft yellow) with aged textures.
Hand-drawn or illustrative style for elements like the grass, plumeria flowers, and waves.
Consider a weathered woodgrain or faded postcard aesthetic as a background.
Overall Feel: Nostalgic, warm, and inviting, evoking the relaxed charm of classic Hawaii.
Potential Modern Design Concept:

Visual Style:
Emphasize bold contrasts and clean lines.
Use bright, vibrant greens and pinks for a fresh, eye-catching look.
Leverage sleek gradients, geometric shapes, or flowing patterns for a contemporary feel.
Incorporate high-quality, realistic graphics for the grass and plumeria flowers to add depth.
Minimalistic fonts with sharp edges to maintain clarity and modernity.
Overall Feel: Professional, innovative, and visually dynamic, appealing to a forward-thinking audience.
Objective:
Both concepts should:

Reflect the calming and rejuvenating ethos of Aloha Life Mobile Massage.
Serve as a mobile advertisement, with clear, legible branding and contact details visible from a distance.
Offer a cohesive and professional design that aligns with the car's unique shape and dimensions.
Attachments:

Example car wrap image (for reference).
Logo file.
QR code.

Target Market(s)

Professionals and Busy Families: Clients seeking convenience and in-home relaxation to save time while prioritizing self-care. Elderly Individuals and Caregivers: Those who value at-home services for accessibility and comfort. Wellness Enthusiasts: People interested in holistic health, relaxation, and wellness trends. Event Organizers and Businesses: Companies or individuals looking for massage services for events, corporate wellness programs, or retreats.

Industry/Entity Type

Massage Therapy

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Font styles to use

Other font styles liked:

• lora

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo, name website, QR code.

Nice to have

• Integrate the QR code into the design creatively, such as framed with tropical flowers or a sunburst effect, to make it visually appealing. If possible, incorporate see-through vinyl graphics for the rear windows that tie into the overall design while maintaining visibility from the inside. Use design elements (like grass or flowers) to create a sense of movement that complements the car’s shape, making the vehicle appear dynamic even when stationary.

Should not have

• Do not place key design elements (e.g., the logo, text, or QR code) on areas of the car where they could be distorted or partially obscured by seams, handles, or curves. Avoid fonts that are overly decorative, italicized, or difficult to read from a distance. Ensure all contact details and branding are clearly legible, even at a glance. Avoid overloading the wrap with too many elements or text, which can make it difficult to read and visually overwhelming.

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Files

Download all files - 1.8 MB