• €110

• 124 designs

• 55 designers

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Logo Design Brief

Brief for Logo Creation: Digest365.fr
Background and Objectives
Digest365.fr is a bi-monthly newsletter that summarizes and simplifies Microsoft 365 news. It is aimed at a professional audience looking for clear, digestible and relevant information, while remaining accessible and pleasant to read. The tone is fun, simple, and playful, breaking with the seriousness often associated with the tech field.
The logo should reflect this dynamic and engaging identity while remaining professional. It will serve as a visual cue for the newsletter, but can also be used on other media such as social networks, the website, or even in email signatures.
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Brand Description
• Full name: Digest365.fr
• Main values:
o Simplicity
o Accessibility
o Modernity
o Entertainment
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Ambitions for the logo
1. Clarity: Must be immediately readable and identifiable.
2. Playful yet professional: Find the right balance between fun and serious to reflect the tone of the newsletter.
3. Reflect the Microsoft 365 universe: Possibility to integrate subtle elements that evoke the Microsoft ecosystem (colors, icons, etc.).
4. Versatility: Adaptable for various formats (newsletter, favicon, social networks).
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Graphic tracks
1. Typography:
o Favor modern, readable fonts with a touch of dynamism.
o Why not a “playful” typography that suggests the playful side?
2. Color palette:
o Inspired by Microsoft colors (blue, green, yellow, red), without being a copy.
o Bright but harmonious colors to reflect energy and clarity.
3. Visual elements:
o Symbols linked to the Microsoft 365 universe: cloud, application icons (Outlook, Teams, etc.), or an envelope for the newsletter side.
o A subtle humorous touch, like a mascot or a fun little symbol.
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Target Market(s)

IT

Logo Text

Digest365.fr

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.