• C$110

• 14 designs

• 7 designers

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Graphic Design Brief

I want to design a label for probiotic chews packaging. The jar is black with black lid. Jar and label dims attached. I also have created 2 draft designs. I do not want you to use them as inspiration, but it tells you product name and key features in text form. e.g. blue on gold & black design is there so that when we produce a different chew e.g. for joint support, we can color code it with product name to make them similar, but distinct. The KEY feature is to have it stand out in search results. It needs to POP. It has to be bright, colorful and not the same as everything else. There is more information that goes on the "back" of the label, but for the purpose of this project I only care about the "font". You do not need to design the whole label - I just want to see a mock up of the front - we will fill in the other details later.

Target Market(s)

Dog owners in the USA who are interested in detail, but are drawn by emotion

Industry/Entity Type

Functional dog treats / supplements

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Font styles to use

Other font styles liked:

• something like https://www.dafont.com/simply-rounded.font

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Large title readable on mobile in search results (depending on your choice of style) either "Probiotics & Enzymes for Dogs" or "Happy Belly Chews", elements visible in the examples I provided.

Nice to have

• bright, vivid color that will make the package stand out, focus on important features, but also ability to expand to other products by adjusting the color palette for e.g. hip & join supplement

Should not have

• Cannot be too busy, unclear

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Files

Download all files - 2.2 MB