• £80

• 5 designs

• 3 designers

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Logo Design Brief

My business specialise in pet playpen and crate.This logo will be use for media, trademark . product etc . here are my avatars , the suggestions that need to be made and the logo that need to be refine . My slogan need to be incorporated in the logo without clutter the logo. "Pete Brand need to be REMOVE from the logo and PLAYDEN is the brand name as well as the trademark. The logo below have been tested and was chosen so i just need it to be refine.
here are my primary avators Customer Avatar Description:
Who They Are:

Primarily dog owners, with a significant portion also owning cats, kittens, and puppies.
A subset includes mothers or individuals who consider their pets part of the family.
Where They Use the Product:

Mostly used in houses, including rooms, indoor spaces, and on beds.
Also common for car travel or outdoor activities.
When They Use the Product:

Most frequently at night or for specific events such as vacations, camping trips, or traveling with pets.
What They Value:

Solutions for pet containment (26%) and versatile pet pens (24%).
Products that are lightweight, durable, and easy to assemble, making them ideal for both travel and at-home use.
Highly rated for being portable, spacious, and sturdy.
Pain Points:

Customers report issues like poor quality, flimsy construction, and defective zippers.
They’re looking for improvements in durability, larger sizes, and better construction.
What Your Audience Values:
Pet-Focused Design: Your logo already reflects a connection to pets with the pawprint, which appeals to dog and cat owners alike. Retaining this is essential.
Safety and Comfort: Incorporating elements like a home-inspired shape or soft curves can emphasize the comfort and security your products provide.
Versatility: The clean, modern design works well to communicate portability and practicality.
Addressing Pain Points:
Durability and Quality: Using a sleek metallic or glossy finish (as in your current logo) conveys strength and reliability, which customers seek in sturdier, better-constructed products.
Space and Size: A clean, spacious logo design reflects the roominess and adaptability of your product offerings.
Suggested Adjustments:
Refined Typography: Keep the bold, modern typeface, but ensure it is perfectly balanced under the pawprint for a professional, high-end feel.
Remove 'Pete Brand' Text: As requested, this should be eliminated to focus solely on the brand name, PlayDen, reinforcing simplicity and sophistication.
Highlight Comfort and Security: Integrate subtle design cues like a soft background shape (e.g., house outline or circular embrace) to resonate with the "part of the family" audience.
Color Palette: Maintain sleek metallic tones, but consider adding a warm or natural accent to enhance emotional connection.

Logo Text

PLayden but also want the slogan "Play. Rest. Repeat."to be include.

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Files

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