Brand Identity Element Dynamic Wave Design for Data Crafters: A Modern Brand Identity Redesign
Graphic Design Brief
!!! WE ARE NOT LOOKING FOR LOGOS!!!
!!! WE ARE LOOKING FOR BRAND IDENTITY PATTERN/ELEMENT!!!
Project Description
We are going for a Rebranding, and for that, we need a distinctive and cohesive brand element centered around a dynamic wave design combined with geometric patterns & gradients that embody growth, innovation, and transformation. This redesign will elevate our existing brand identity, delivering a modern and professional aesthetic. The design will be versatile and adaptable, ensuring seamless application across digital platforms, print materials, and other branding assets. Submit a LinkedIn Banner mockup, Website homepage mockup (The brand element goes into the website header and footer & the entire website is on a black background) & PowerPoint slide mockup (everything on a black background).
Requirements
• Create a Distinctive Core Design: Develop a dynamic and forward-moving wave design as the central brand element, symbolizing growth, transformation, innovation, and progression. Achieve a Modern and Professional Look, Use geometric patterns with the wave as the references & use gradients to create depth. This design will be a recognizable and cohesive visual motif across all branding materials.
• Incorporate the brand element into branding materials (use mockup) such as LinkedIn Banner, Website (header and footer containing the wave/element), PowerPoint slide
What we do not like:
• We are not looking for a logo. So please stop submitting logos.
• Build the element by using the geometric shape and the 3d wave together.
• Do not use colors that do not align with our brand color which is Black and green.
• Don't just submit the element alone. use the mockup to showcase how the wave looks on different branding materials
• The wave should avoid resembling a ribbon. The overall design must steer clear of appearing rigid or overly vectorized; it should convey a sense of depth.
NB: we want the design primarily on a black background. please read the attached document. Our logo is attached as well.
Our website: www.datacrafters.io
Feel free to ask any question
Target Market(s)
C-suite
Industry/Entity Type
Data, Ai and innovation
Font styles to use
Other font styles liked:
- Aptos or similar fonts
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a dynamic and forward-moving wave design as the central brand element and LinkedIn Banner, Website (header and footer containing the wave/element), PowerPoint slide mockups to showcase the brand element
Nice to have
- Consider incorporating floating triangles and polygons, with scattered elements coming together to form a wave-like pattern.
Should not have
- We are not looking for logo redesign. we are looking for Brand identity element/pattern. The wave should avoid resembling a ribbon. The overall design must steer clear of appearing rigid or overly vectorized; it should convey a sense of depth.