• US$150

• 300 designs

• 115 designers

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Logo Design Brief

The Collections is a lifestyle apparel brand that aims to empower individuals to embrace life's challenges with confidence through a wardrobe that seamlessly merges professional, active, and personal style. We create clothing that complements growth, authenticity, and excellence. Our mission is to support individuals who strive for continuous improvement, providing them with practical yet refined clothing that embodies their pursuit of excellence and professionalism. Our products are built on core values of risk-taking, hard work, fun, and the resolve to finish what we start.

Company Vision and Mission
Vision: To empower individuals to confidently embrace life's challenges with clothing that complements their pursuit of growth, authenticity, and excellence. We aim to be the go-to brand for those who seamlessly integrate both professional and active style into their look.

Mission: The Collections is more than a brand; it is a statement of commitment. Built by individuals who consistently say yes to challenges, we stand on core values of hard work, fun, boldness, and the resolve to finish what we start. We create clothing that empowers individuals to tackle their day with confidence, merging practicality with refined style for the modern professional. Our clothing is designed to support those who strive for intentional living, helping them to look, feel, and perform their best in every aspect of life.

3. Company Values
Hard Work: Supporting those who are committed to growth and excellence.
Fun: Ensuring that the journey is enjoyable, as much as it is purposeful.
Boldness: Encouraging individuals to embrace life’s challenges.
Persistence: A commitment to consistency, never giving up, and following through on every goal.

Words that associate with the company:
Perseverance
Longevity
Timeless
Power
Strength
Clean

We need an abstract logo that sums all of this up. We experimented with using the letters T and C in different formats, but DID NOT like that. We decided that we want an abstract logo, one that is simple and clean. We want the logo to be unique, symbolize our brand, but represent the keywords that our company stands for. We want it simple just like ASRV, Cuts Clothing, and Lulu Lemon. We want the final design to be simple, clean, and only be black / white / greys.

Target Market(s)

Business Men ages 24-55

Industry/Entity Type

Clothing

Logo Text

nothing

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Logo styles of interest

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean Aesthetic look, simple, abstract.

Should not have

• Wings or the letters TC in it

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Files

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