• C$110

• 68 designs

• 24 designers

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T-shirt Design Brief

1. Brand Mission & Message:
Theme: Focus on mental health awareness for men, promoting strength, resilience, and breaking the stigma.
Tone: The designs should evoke empowerment, inner strength, and a sense of community, while being approachable and relatable for men.
Target Audience: Men who care about mental health, self-improvement, and authenticity.
2. Design Concepts and Visual Style:
Bold & Impactful: Designs should be strong and make a statement, but not overly aggressive—striking and confident.
Minimalist & Modern: Simple, clean lines and limited color palette. Avoid overly complex designs. Keep it sleek and contemporary.
Typography:
Use bold sans-serif fonts for statements and quotes. Fonts should be legible and easily recognizable from a distance.
You can incorporate motivational quotes or single words that evoke strength, e.g., "Resilience", "Strength in Struggle", "Unbreakable", etc.
Typography should be clean and powerful but with a modern edge.
3. Design Elements:
Graphics:

Abstract shapes, lines, or symbols that suggest strength (e.g., armor, shield, rising fists, mountains, etc.).
Subtle mental health references (like brain imagery, broken chains, or armor motifs) that are symbolic but not too literal.
Iconic visuals that resonate with the idea of overcoming struggles and standing strong.
Icons or Logos: If you have a logo or specific graphic you want to incorporate (like your "Beyond the Armor" logo), mention where and how it should be integrated (front, sleeve, back of the garment, etc.).

Placement:

Consider where the design will sit on the garment (center chest, sleeve, back, small logo, etc.).
Discuss whether the design should cover the whole front of the hoodie or T-shirt or if it's smaller and off-center for a more subtle look.
4. Colors:
Primary Palette: Black, white, and dark gray.
Design Colors: Stick to monochrome or minimal color accents (e.g., subtle hints of color for emphasis like dark green, navy blue, or charcoal). Consider how colors will stand out on black garments

Target Market(s)

Age: 18-40 Gender: Primarily male (but inclusive to all supporters). Interests: Mental health, fitness, self-improvement, and personal growth.

Industry/Entity Type

Fashion Apparel, Casual Wear

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We’re looking for bold, modern apparel designs for our men’s mental health brand, Beyond the Armor. The designs should reflect strength, resilience, and mental health awareness in a minimalist, impactful way. Concept: Focus on strength, empowerment, and overcoming struggles. Typography: Bold sans-serif fonts (e.g., Bebas Neue, Montserrat), with phrases like “Unbreakable,” “Resilience,” or “Strength in Struggle.” Graphics: Abstract symbols (e.g., broken chains, rising fists) or subtle mental health references. Colors: Black, white, dark gray, with minimal accent colors. Placement: Designs should work well on the front of T-shirts and hoodies (center chest or smaller logo placements). Style: Clean, minimalist, and powerful with a modern edge. Printing: Designed for screen printing and embroidery (simple enough for both methods). File Formats: Provide final files in AI or PNG. Designs should be wearable, stylish, and align with our mission of breaking the stigma around mental health.

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Files

Download all files - 10.4 MB