• US$240

• 250 designs

• 123 designers

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Logo Design Brief

COMPANY
BG Tours is Guam's leading tourist attraction group with world class large scale dinner theaters and shows, dinner cruise, bars and nightclubs as large as Vegas clubs, restaurants and more. The company is rebranding itself away from "BG Tours" and now to "BG Experiences" spelled as "BG Xperiences."

Text Layout:
The logo must read as a single line: BG Xperiences.
"BG" should be bold and relatively prominent. It stands for both BEST GUAM and BALDYGA GROUP.

The "X" should replace the first letter of "Xperiences" and must stand out as the main, striking, artistic focal point.

Check out www.bestguamtours.com to see the company offerings.

Design of the "X":
The "X" should feature a creative, bold, dynamic style

Font and Style:
1. BG could be a serif or san serif font.
2. The "X" will be stylized and custom
3. For "periences" use a very simple clean sans-serif smaller font.
See jpg attached for reference.

Color Scheme:
Start with black and white for simplicity.
The design must look sharp and professional without gradients or background elements.

Overall Feel:
Bold, and modern.
Should reflect a sense of premium experiences and high quality.

Deliverables:
Logo design in vector format (AI, EPS).
Black-and-white version as primary and color as option.

Optional: Color suggestions for future use, blue or red or other strong colors should be considered and must read well on the web.

Target Audience: Our clientele includes Japanese and Korean tourists to Guam and locals seeking unique experiences, such as cultural shows, fine dining, and luxury activities.

OPTION: Below "BG" should be in very small front the words "BEST GUAM" and beneath the "periences" could be "Shows. Dining. Cruises. More" or a tagline. The company's former tagline was "Once in a Lifetime...Every Time." An alternate tag line could be created referencing Experiences such as "Journey to the Unforgettable" or "Creating Memories of a Lifetime."

Target Market(s)

Korean and Japanese visitors to Guam

Industry/Entity Type

Enteratinment, hospitality

Logo Text

BG Xperiences

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bold striking "X". STRONG, SIMPLE AND CLEAN.

Nice to have

• Ability to work well stand alone AND with smaller text below as described

Should not have

• Complicated fonts or hard to read (other then the unique "X")

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Files