• US$300

• 150 designs

• 60 designers

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Logo Design Brief

Brand Design Brief:
We’re creating a new logo for "High School at Olive," the High School Student Ministry at Olive Baptist Church, and we need your creativity to bring it to life! This brand should appeal to Gen Z and Gen Alpha, blending vintage vibes with a fresh, approachable look.

Key Elements:
- Icon: A simple, memorable icon representing the ministry's community feel. Think of a house with an open door—symbolizing warmth, welcome, and a safe space. We are open to ideas that are similar to this.
- Wordmark: The brand should say "High School at Olive”, with “High School” as the focal point and “at Olive” in a minimized or understated style.
- Vintage Feel: Capture an old-school aesthetic that resonates with younger generations. The design should feel classic yet modern, drawing on vintage themes without feeling outdated.
- Versatile: The logo should work well across various platforms and media, from merchandise and social media to physical signage.

Design Requirements:
1. Old-School Aesthetic: Think vintage-inspired fonts and a balanced color palette that speaks to the current trends appealing to Gen Z and Gen Alpha. The look should be timeless yet relevant.
2. House Icon with an Open Door: A simple, friendly icon to symbolize openness and community. The house shape represents a welcoming place, and the open door is inviting.
3. No Cross Symbol: This is a ministry logo, but we ask that designs do not include a cross or other traditional religious symbols.
4. “High School” Emphasis: In the wordmark, emphasize “High School” over “at Olive,” which should be more subtle. This approach keeps the focus on the target age group while clarifying the brand’s purpose.

Style Guide:
- Vintage/Retro: Use a style that draws on classic or old-school designs but is approachable and lively for high school students.
- Color Scheme: Aim for a flexible, neutral palette that could complement seasonal or event-themed variations.
- Typograph*: Consider retro fonts with clean lines. Avoid fonts that are overly stylized, as we want this to feel like a modern take on a classic look.

Important Notes:
- Purpose-Driven: This is for a High School Ministry, not an educational institution. The design should feel welcoming and inclusive to high school students who are part of a church community.
- Simplicity Is Key: Since this logo will be used across different formats, prioritize simplicity in the icon design for recognizability and versatility.

Thank you for contributing to shaping the identity of "High School at Olive." We look forward to seeing your ideas come to life.

Target Market(s)

Gen Z/Gen Alpha

Industry/Entity Type

Religion/Ministry/Youth Group

Logo Text

"High School at Olive"

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Icon, Wordmark, and Vintage Feel (Read Creative Brief)

Should not have

• This is a ministry logo, but we ask that designs do not include a cross or other traditional religious symbols.