City Entrance Signage TWO SIZES

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This customer received 78 signage designs from 16 designers. They chose this signage design from tavi as the winning design.
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Signage Design Brief
The design needs to be a sign structure showing the logo.
Looking for two sizes one is 48" tall 66' wide and the other would be 66" wide at 72" tall THE SIGNS ARE TO BE PLACE AT THE ENTRANCE TO THE CITY LETTING TRAVELLERS KNOW THERE ARE IN THE CITY OF SPRINGDALE
I would prefer the signs to be attached directly to the ground without poles.
Need to try to have some form of break-a-way at the base so NO masonry, just in case a vehicle hits the sign, it can easily break away.
Target Market(s)
CITY GOVERNMENT AND THE LOCAL CITIZENS
Industry/Entity Type
SIGNAGE CITY GOVERNMENT
Font styles to use
Other font styles liked:
- LOGO IS THE FONT
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- PROFESSIONAL LOOKING DESIGNS THAT WILL WOW THE CITY GOVERNMENT
Nice to have
- KEEP COLOR SCHEME OF LOGO, MAKE MORE MODERN THAN RUSTIC
Should not have
- MASONRY