• US$240

• 123 designs

• 45 designers

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Logo Design Brief

Logo Design Brief – MORDM

Company Name: MORDM
Industry: The company specializes in promoting online casino sites through Google PPC advertising, as well as social media and other channels. MORDM currently operates in the Arab market and is expanding into new markets in Europe and South America.

1. Logo Purpose
The logo is intended for use on platforms like WhatsApp, social media, and websites, so it needs to be clear and legible even at small sizes.

2. Brand Values and Key Message
- Core Values: Reliability, professionalism, innovation, luxury.
- Key Message: The company specializes in exclusive casino rankings and unique offers, ensuring a high standard of quality for its clients. The logo should convey quality and luxury, while maintaining a clean and modern look.

3. Tagline
- Selected Tagline: "Elite Casino Rankings"
- Preference: The tagline should be short and legible, especially for use on WhatsApp where images are small.

4. Color Preferences
- Primary Colors:
- Dark Purple – Hex: #4B0082
- Bright Gold – Hex: #FFD700
- Additional Colors (optional):
- Soft Purple – Hex: #8A2BE2
- Deep Gold – Hex: #B8860B
- Note to Designer: The gold should not appear flat or too yellow; it is recommended to use metallic effects like shadows and gradients to achieve a luxurious, metallic gold feel.

5. Optional Symbol Idea
- Animal Symbol: Consider adding an animal symbol that enhances the brand values. Some options include:
- Lion – Symbolizes strength and leadership.
- Eagle – Represents sharp vision and attention to detail.
- Tiger – Conveys luxury and determination.
- Phoenix – Suggests renewal and uniqueness.
- Owl – Symbolizes wisdom and expertise.

- Intent: The symbol should be subtle and minimalist, so it doesn’t overcrowd the design and preserves the clarity of the company name and tagline.

6. Additional Guidelines
- The company name (MORDM) should appear prominently in the logo, with a unique typographic design that emphasizes the name.
- Logo Style: Modern and elegant, with a nod to the casino industry but without direct symbols like cards or slot machines.
- Logo Goal: Convey professionalism and luxury with a unique look that fits international markets.

7. Creativity and Uniqueness
- Note to Designer: While the logo should be professional and modern, we are seeking a level of creativity that goes beyond typical geometric or gradient-based designs. The existing examples on the platform, while high-quality, sometimes lack a distinctiveness that sets the brand apart. We would like the logo to capture attention with a unique touch, reflecting the exclusivity and luxury associated with MORDM.
- If possible, aim to create a design that brings in unique elements or concepts that stand out and evoke curiosity. We are looking for a designer capable of using symbols like animals (lion, eagle, tiger, phoenix, owl) or royal themes (like a crown or shield) in a subtle and sophisticated way that resonates with the casino world without being overt.

Target Market(s)

world wide

Industry/Entity Type

online gambling

Logo Text

Mordm - Elite casino ranking

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Consider adding an animal symbol (e.g., lion, eagle, tiger, phoenix, or owl) to convey strength, wisdom, or royalty. If appropriate, you may subtly hint at royal themes, like a crown or shield, but keep it subtle.

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Files

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