• US$150

• 14 designs

• 9 designers

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Graphic Design Brief

Graphic Design Brief: Festive Forest - Room Spray Label

Project Overview:
We are introducing "Festive Forest", VerVita’s first aromatic room spray. This new product combines the refreshing scents of Cinnamon, Orange, and Spruce essential oils in a convenient 2 oz plastic, emerald green spray bottle. We need a professional and eye-catching label that adheres to VerVita’s branding guidelines, ensures visibility on shelves, and offers a clean, festive, and natural feel.

VerVita website: www.VerVitaProducts.com

Product Details:
Product Name: Festive Forest (Room Spray)
Tag line: Aromatic Essentials to Spruce Up Your Space
Size: 2 oz plastic spray bottle (emerald green)
Label Size: 4 inches wide by 2.5 inches tall
Category: Room Spray (new category for VerVita)
Key Ingredients: Cinnamon, Orange, and Spruce essential oils
Design Goals:
Brand Alignment: (Brand guidelines attached)
The design must reflect the VerVita brand, using VerVita’s colors, fonts, and logo. Ensure the label has a professional, clean look that aligns with the VerVita brand aesthetic, which emphasizes natural health and wellness.

Visibility & Legibility:
The product name, Festive Forest, should be highly visible and legible when the bottle is displayed on a shelf. The design should stand out while maintaining an elegant and clean appearance that aligns with VerVita’s identity.

Outdoor Inspiration:
While maintaining VerVita’s overall look, incorporate subtle outdoor elements to evoke a festive, aromatic atmosphere, but avoid overwhelming the label.

Product Information:
The front of the label should highlight:
The product name, “Festive Forest”
VerVita branding (logo, etc.) (Logo files attached)
Essential oils (Cinnamon, Orange, Spruce)
The side/back sections (wrap-around part of the label) should include space for:
How to Use Instructions:
Suitable for use as a room freshener. Spray a couple of pumps in a room to provide the benefits of the essential oils and also bring a fresh scent of the outdoors in.

Ingredients: water (deionized), alcohol, pure essential oil blend of orange, spruce, cinnamon bark.

Company Name: VerVitaProducts.com
Bar Code (white space for inclusion)

Style Preferences:
Colors: Use the VerVita brand color palette. (See Brand book attached) Include accents to complement the emerald green bottle.
Fonts: Use VerVita’s standard font(s) for consistency with the rest of the product line.
Aesthetic: Festive, clean, natural, and elegant. Avoid overcrowding with too many decorative elements, while still evoking a festive feel.

Technical Requirements:
Label dimensions must be exactly 4" wide x 2.5" tall to fit the bottle properly. Note that there needs to be a 3/8 inch bleed around the edges for printing purposes.

Design should account for text readability, especially for the name, and avoid distortion when applied to a cylindrical surface.

Provide final files in high-resolution PDF and editable design format (e.g., Adobe Illustrator) suitable for printing.

Target Market(s)

Health-conscious individuals, families, and those seeking natural wellness solutions, particularly during the holiday season.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See Design Brief

Nice to have

• See Design Brief

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Files

Download all files - 3.9 MB