• £110

• 135 designs

• 59 designers

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Logo Design Brief

Task Description: We are seeking a professional logo design and packaging design for our product, SoleWell Therapy Plates, a patented wellness product focused on foot acupressure therapy. The logo should reflect the health and wellness aspect of the product, with a clean, modern, and approachable aesthetic. We need a visually appealing design for the packaging that highlights the product’s benefits, ease of use, and eco-friendly nature. The design should feel premium yet accessible to many consumers, including health-conscious individuals and families.

Target Market(s)

Target Market: Our target market includes adults aged 25-65, both men and women, who are health-conscious and seeking affordable, non-invasive solutions to enhance their overall wellness. This includes individuals looking for relief from chronic pain, stress, and poor circulation, as well as those interested in holistic health practices. Our audience is likely to be professionals, parents, and seniors with active lifestyles, focusing on improving their quality of life. The product appeals to those seeking self-care tools that are convenient, portable, and easy to use at home or on the go.

Industry/Entity Type

Industry: Health and Wellness, focusing on personal care products. This includes self-care tools and holistic therapies designed for pain relief, stress reduction, improved circulation, and overall well-being. The product also intersects with the eco-friendly and sustainable product industry, appealing to health-conscious individuals who value both personal wellness and environmental responsibility.

Logo Text

Logo Text: SoleWell This text should clearly be the name of your product, "SoleWell," which is the focus of the logo design. The text should reflect the brand's focus on wellness, foot therapy, and health.... the slogan line to consider ... "Wellness Begins with Your Feet" "Step Into Wellness" "Revitalize Your Life, One Step at a Time" "Walk Your Way to Wellness" "Step Into Relief, Every Day"

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must Haves: Clean, Modern, and Wellness-Oriented Logo: The logo should incorporate elements that represent health, wellness, and vitality. It should be easy to read and memorable. Eco-Friendly and Durable Packaging Design: The packaging must highlight that the product is reusable, eco-friendly, and made from durable materials. It should also be visually striking and communicate key benefits like portability and ease of use. Brand Consistency: The logo and packaging design must align with the holistic, health-conscious nature of SoleWell. Clear Product Information: The packaging should include concise information about the benefits and uses of the SoleWell Therapy Plates.

Nice to have

• Global Appeal: Designs that can resonate with audiences in the UK, Ireland, Europe, and the USA. The style should feel universal yet adaptable to various cultural markets. Modern & Trendy Aesthetics: Visual elements that are contemporary and trendy can help broaden the appeal to younger and middle-aged audiences across diverse regions. Sustainability Messaging: Including subtle, eco-friendly cues in the design to attract environmentally-conscious consumers globally.

Should not have

• Should Not Haves: Overly Complex Designs: Avoid designs that are too busy, complicated, or hard to interpret. The logo and packaging should remain clean and simple. Clinical or Sterile Look: The design should avoid looking too medical or clinical, as the focus is on holistic wellness and comfort, not medical treatment. Dark or Dull Colors: Stay away from dark, muted, or overly aggressive color schemes. The design should feel fresh, inviting, and energizing.

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Files

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