South African "Decent Ou clothing co" needs a unique minimalistic t-shirt deisgn

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T-shirt Design Brief

Hey Designers! First time using Deisgncrowd.
We're a small growing South African clothing brand focusing in the upper/middle end retail scene along the scenic Garden Route area in South Africa. Our customers are young 19-30 year old South Africans that live life modestly, have a hard work ethic and are adventurous and live life somewhat on the edge.
"Ou" is a slang word for "guy" in South Africa. We see this as unisex, similar to "dude". So we don't necessarily only target men.

We need a design for our oversized summer t-shirt. A range of light pastel tshirts in a Minimalistic streetwear range, launching in December.
Preferably a small pocket sized "Decent Ou" in the front and a design with the words "Stand tall, speak true" on the back. I have no Idea about the design on the back, that's why I need someone with experience in this niche to assist with their expertise and suggestions that would suit the above mentioned.

Other phrases/words on the back could also work, maybe alternate options would help the design process and help you get an idea about our brand :)

"Take no shit, do no harm"
"Be humble, stay hungry"
"refined but not defined"
"Be decent"

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Updates

My project has gotten a lot of designs recently, thank you to all the designers.

Although I am struggling to find 'the one'. As our brand has always been minimalistic at the core, i'd like to see more simple designs. More designs that will compliment the garment itself instead of the design being the main focus. I am hoping to find a design that compliments the garment, so nothing too eye catchy or bright colours.
If you could make use of nature, mountains, oceans maybe this would resonate more with our brand as our brand is maily catered to those that explore and go hiking and treat nature well.

I hope this update helps you understand what we're looking for
Added Monday, 21 October 2024

Target Market(s)

19-30 men and women ( mainly men)

Industry/Entity Type

Clothing retail


Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Bold
Playful
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Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Legible writing.
Nice to have
  • Hidden message 1-3 colours
Should not have
  • Bright colours
Payments
1st place
US$110
Total
US$110

Project Deadline
27 Oct 2024 13:15:00 UTC
Language

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