Kelly and Calcott Chocolate Cafe - rebranding from Butlers Chocolate Cafe
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This customer received 104 logo designs from 64 designers. They chose this logo design from Soonia as the winning design.
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Logo Design Brief
Kelly + Calcott is a premium New Zealand-based chocolate retailer and cafe that blends indulgence with contemporary luxury. Focused on providing a high-end customer experience, the brand is built around the theme of “Moments of Happiness.” Our flagship product is premium chocolate, with a complimentary piece provided with every beverage. The target demographic is broad, with a focus on people who seek indulgence and premium experiences. A sophisticated and clean logo that reflects the high-end, contemporary essence of the brand.
Target Market(s)
Core Values: Luxury, Craftsmanship, Indulgence, Contemporary Elegance, Inclusivity Target Audience: - Broad demographic - Individuals seeking indulgent, high-end experiences with chocolate. - People looking for a modern yet refined atmosphere.
Industry/Entity Type
Chocolate Retailing & Cafe
Logo Text
Kelly and Calcott
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Sophisticated but approachable. - Luxurious but unpretentious. - A place to unwind, indulge, and feel special.