• US$250

• 15 designs

• 4 designers

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PowerPoint Design Brief

General Concept
The deck should visually represent the Trade and Credit Lead Life Cycle program is a dynamic, interconnected journey, illustrating how leads are generated, nurtured, and converted. The focus should be on how your system flows seamlessly between credit and trade-in opportunities for consumers, with the goal of maximizing engagement and conversions.
Slide 1: Title Slide - Lead Life Cycle Program
• Visual Concept: A stylized cycle or wheel that represents the stages of the lead life cycle, with arrows connecting each stage.
• Headline: "Lead Life Cycle Program"
• Subhead line: "Credit Pre-Qualification and Trade-In Appraisal"
• Imagery: Modern, sleek graphics of vehicles, smartphones (for texting), email icons, and dollar signs for value.
Slide 2: Lead Generation Sources
• Visual Concept: A funnel with the top representing the different lead generation sources.
• Content:
o Top of Funnel (Leads Enter):
 Pre-Qualification Tool (Quick2Credit)- How it Works
 1. Converts Web Traffic into the highest quality lead on the market
 Textium Email/Mail Marketing – How it Works
 1. Delivers actionable leads from email marketing not Just OPENS AND CLICKS. Show the text demo. Audiences below
1. Past Sold Customers (Equity Targets)
2. Past Service Onlu Department Customers (Conquest Sales)
3. Unsold Leads (from previous interactions)
o Each source should have a distinct icon to represent it (e.g., envelope for email, a wrench for past service customers, etc.).
• Headline: "Multiple Lead Sources Feeding into the Program"
• Imagery: The funnel narrowing toward the next step with leads symbolized by icons flowing downward.
Slide 3: Credit Leads - Pre-Qualified Flow
• Visual Concept: A customer engaging with the Quick2Credit tool on their mobile, being pre-qualified, and then us sending a offer to appraise their trade.
• Flow Explanation:
o Customer pre-qualifies via Quick2Credit → Receives credit approval → Email and Mail Example to check trade-in value.
• Headline: "Pre-Qualified Leads: Offering Trade-In Appraisal"
• Imagery: A sequence that shows how a customer moves from pre-qualification to considering their trade-in value. To purchasing
Slide 4: Trade-In Leads - Valuation Flow
• Visual Concept: A customer who has received a trade-in valuation offer now being prompted to pre-qualify for financing.
• Flow Explanation:
o Customer texts for vehicle value → Receives trade-in appraisal → Offer to pre-qualify for financing appears link is at the bottom of the text response.
• Headline: "Trade-In Leads: Offering Credit Pre-Qualification"
• Imagery: A customer looking at their trade-in value on their phone and being shown an additional prompt to pre-qualify for a loan.
Slide 5: Cross-Offer Opportunities
• Visual Concept: A two-way street or cycle, illustrating the seamless transition between offering pre-qualification to trade-in customers and offering trade-in value to credit leads.
• Content:
o Two pathways:
1. Start as a Credit Lead → Offer Trade-In Valuation
2. Start as a Trade-In Lead → Offer Credit Pre-Qualification
o Headline: "Cross-Offer Opportunities for Maximum Engagement"
• Imagery: Arrows going in both directions, symbolizing the back-and-forth opportunities between credit and trade leads.
Digital Retargeting for Cross-Action Engagement
• Visual Concept: An omnichannel approach with a customer in the center, surrounded by email/Mail icons, Facebook, and Instagram logos. Arrows leading from each platform back to the customer, showing how these channels drive engagement.
• Content:
o Title: "Engage to Convert one lead type to get both with Email/Mail and Digital Retargeting"
o Explanation:
 Whether a lead starts as a Pre-Qualified Credit Lead or a Trade-In Valuation Lead, we use personalized Email/Mail Campaigns and Digital Retargeting Ads (Facebook & Instagram) to encourage them to take the next action.
 If they pre-qualify for credit, we retarget them with trade-in valuation offers.
 If they start with a trade-in valuation, we follow up with financing offers.
o Headline: "Leverage Email & Social Retargeting to Drive Cross-Action"
• Visuals:
o Icons of Email, Facebook, and Instagram: Showing the platforms through which you retarget leads.
o Customer Journey Map: Illustrating how leads who interacted once are guided to the next step (credit lead → trade-in offer, trade-in lead → pre-qualification).
o Arrows Flowing Between Channels: Showing how no matter where a lead starts, they are continually engaged through digital touchpoints until they complete both actions.
o Ad examples
• Call to Action: "Stay Top of Mind and Convert Leads into Multi-Action Customers"
This slide emphasizes how you’re leveraging both email/mail marketing and social media retargeting to move leads further along the customer journey, regardless of how they entered your funnel. The visuals should reinforce the idea of continuous engagement and omnipresent reminders for them to take action.
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Slide 6: Lifecycle Representation
• Visual Concept: A circular diagram showing how leads can continuously move between credit and trade offers throughout their lifecycle.
• Content:
o Show how the lifecycle doesn’t end after one interaction, but can continue with follow-up offers.
o Headline: "Continuous Engagement Throughout the Lead Life Cycle"
• Imagery: Circular arrows or flowchart representing each stage looping back into the lifecycle, emphasizing that leads can be re-engaged.
Slide 7: Lead Conversion Goals
• Visual Concept: A progression from leads to successful transactions (e.g., a customer with keys to a new car). Showing that getting customers to take both of these actions delives a lead that is very committed to the process of buying.
• Content:
o End goal: Convert both credit and trade leads into sales.
o Show statistics or success metrics as optional data points.
o Headline: "Converting Leads into Sales"
• Imagery: A car dealership handing over keys, happy customers, and sold vehicles.
Slide 8: Next Steps / Call to Action
• Visual Concept: A final slide summarizing the key takeaways and next steps.
• Headline: "Maximize Lead Potential with Cross-Offer Opportunities"
• Imagery: A mix of credit leads, trade leads, and successful customer outcomes.
________________________________________These slides should be clean and modern, using simple but impactful visuals like arrows, icons, and flow diagrams to represent the journey. The key is to emphasize flow and interaction between credit and trade-in opportunities, showing the two-way cross-sell nature of your Lead Life Cycle Program.

I have attached a current deck so you can pull some basic product info and graphics into the new deck (PLEASE DONT JUST COPY THE OLD DECK). I have also included some of our email artwrok if you need it. If you want to look at our website go here www.jfrancomarketing.com

Target Market(s)

Car Dealers

Industry/Entity Type

Automotive Marketing

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• PLEASE READ THE PROJECT DESCRIPTION

Nice to have

• PLEASE READ THE PROJECT DESCRIPTION

Should not have

• PLEASE dont just copy the deck i uploaded. I am looking for a differnt take.

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