• £110

• 278 designs

• 89 designers

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Logo Design Brief

Project Overview
Veloris is an exclusive members' club for experienced investors who are passionate about making a meaningful impact through innovation, sustainability, and purposeful investments. Unlike traditional funds, Veloris offers flexibility without long-term commitments. Members have access to a curated deal flow of early-stage companies solving real-world problems, with full control over where, when, and how much to invest. Veloris takes care of all execution details, enabling members to build a portfolio aligned with their values. Importantly, the brand should inspire a sense of pride among members, symbolizing their role in driving positive change and being part of a unique, high-impact community.
Veloris is a European and Asian focused business.

Brand Identity
Name: Veloris
Tagline: Empowering Impactful Investments
Mission: To provide a flexible and high-impact investment platform for sophisticated investors who seek to make a difference, without the constraints of traditional funds.
Target Audience: Seasoned investors, including family offices and tech entrepreneurs, looking for autonomy, curated opportunities, and a focus on meaningful, sustainability-driven innovation.
Pride: Veloris is more than just an investment platform—it is a badge of honor for members who want to be part of a transformative community.

Logo Goals
Convey the sense of prestige and exclusivity that comes with being a member of Veloris.
Avoid overt environmental or “eco” imagery, focusing instead on abstract representations of progress, innovation, and sustainability.
Reflect the flexibility, autonomy, and expertise Veloris provides to its members.
Emphasize that Veloris is a brand members should feel proud to be associated with, reflecting their commitment to innovation and meaningful impact.

Design Requirements
Key elements: Could be a word logo, a 'V' based logo or just a symbol with Veloris as a separate word
Style: Elegant, modern, and premium. The logo should evoke a sense of prestige while being approachable. It should feel cutting-edge and forward-looking, in line with the brand’s focus on innovative solutions.
Colors: Avoid traditional eco palettes (e.g., green). Instead, opt for sophisticated tones like navy, charcoal, or metallics that exude professionalism, trust, and innovation, with subtle accent colors that hint at growth or progress (e.g., gold, silver, or soft blues).
Typography: Sleek, modern fonts that communicate strength, expertise, and elegance. The typography should be bold but not overwhelming, reflecting clarity and pride.
Symbolism: Use abstract shapes or geometric forms that subtly represent flexibility, growth, and connection. Avoid literal environmental or “green” symbols (e.g., trees, leaves). Consider subtle elements that evoke movement or dynamic progress.
Variations:
Full-color primary version.
Black-and-white and simplified versions for smaller or digital applications (e.g., website, stationery).
Deliverables
Primary logo in full color.
Black-and-white and simplified versions.
Brand guidelines that include color palette, font usage, and appropriate logo sizing.

Tone and Message
The logo should communicate:
Exclusivity and Prestige: Reflecting the high-value, members-only nature of Veloris.
Flexibility: Highlighting the autonomy members have in choosing their investments.
Innovation and Impact: Suggesting progress and purpose-driven investment without being overly literal or green in design.
Pride: The logo should inspire pride in membership, making Veloris something members want to associate themselves with publicly.
Competitor Consideration
Veloris should stand out from both traditional investment platforms and green tech-focused clubs by avoiding clichés and overused eco imagery. The design should be modern, minimalistic, and elegant, distinguishing Veloris as a premium club for impactful, purposeful investments.

Target Market(s)

Family offices

Industry/Entity Type

Venture capital

Logo Text

Could be a word logo, a 'V' based logo or just a symbol with Veloris as a separate word

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Impact

Nice to have

• We think the winged lion could be an interesting option (see attached. Could be a word logo, a 'V' based logo or just a symbol with Veloris as a separate word

Should not have

• Eco or Green overt signalling

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Files

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