• C$120

• 16 designs

• 3 designers

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Logo Design Brief

Designing a logo for your Beneteau Oceanis 41 named "Le Phénix" requires a thoughtful blend of symbolism and simplicity that reflects both the spirit of the yacht and its aesthetic lineage.

### Logo Elements
The primary focus will be on the **Phénix Symbol**, a minimalist representation of a phoenix rising. This captures the core theme of renewal, transformation, and adventure, which mirrors the sailing lifestyle and the ethos behind the yacht's name. Using clean, sleek lines, similar in style to the **Nike swoosh**, the design should radiate elegance and dynamism, avoiding any unnecessary complexity that could detract from its sophistication.

Subtle **Sailing Elements**, such as a sail or wave, can be integrated into the design to firmly connect the logo with the yacht's sailing identity. These elements can be woven into the phoenix's outline in a way that suggests movement, wind, and freedom.

### Typography
For the name “Phénix,” a **modern, minimalist font** is ideal. The typography should align with the Beneteau branding style, particularly its circa 2014 typeface, offering a smooth continuation of the yacht's existing aesthetic. Emphasizing the accent on the "é" provides a subtle yet distinct touch, making the name stand out and enhancing the sense of French sophistication.

### Color Palette
A **Monochrome** color palette will maintain the sleek, modern look. Dark navy for the outline ensures that the logo remains clean and easily integrates with the existing Beneteau branding. For a bit of vibrancy, accents in colors reminiscent of fire—such as orange or red—can subtly nod to the phoenix's flame symbolism, but the core design remains simple and striking.

### Design Style
The **balance** between all the elements is critical to ensuring the logo’s visual harmony and alignment with the Beneteau style. Additionally, the design should be **scalable**, ensuring that it looks sharp whether printed on large sail graphics or smaller items like crew gear.

Target Market(s)

This design might be used to identify the boat as well as on crew jackets and shirts

Industry/Entity Type

marine

Logo Text

le Phénix

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Beneteau yachts font

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Be simple, abstract outline convening the idea of a water, wind and a new beginning

Should not have

• Pls keep it simple… Nike Swoosh

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Files

Download all files - 3.8 MB