Our company "Enjoy Life Inc." is rebranding and we need a logo!

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Logo Design Brief
We need a new logo for our rebrand. Our Company name is Enjoy Life, Inc. We go by Enjoy Life or EL. We train students to be strong leaders on their sports teams and in their groups both in and out of school as well as give them tools to be mentally strong, mindful, successful and happy individuals in their lives. We run our programming through workshops, presentations, summer academies, and one on one coaching. We would like to see designs that are simple, look great in black and white, and would be cool and appealing to a 17 or 18 year old teen to wear on a hat or sweatshirt. The final design should communicate empowerment, confidence, success, winning, and movement since we work with a lot of high level student-athletes. We currently use a star and a crest as our logo which we like but we can't figure out a creative way to incorporate an EL and Enjoy Life into those components. The star is more iconic to us that the crest because it depicts both a star which promotes achievement and a person standing in a power pose which promotes personal empowerment. Our current crest has the top edge concaved to create a smile rather than convexed. We value creative logos that utilize negative space to create a hidden object but working with an EL and star is challenging and we haven't come up with anything yet.
Target Market(s)
High School Teenagers and their Parents
Industry/Entity Type
Leadership Training
Logo Text
"EL" and also a version that is our full business name "Enjoy Life"
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The letters EL and our star or similar shape
Should not have
- Anything having to do with education. It is a turnoff for our clients. No books, no school type look. It has to be bold, energized, and cool to teens.