• €110

• 110 designs

• 72 designers

---

Logo Design Brief

Design Brief for Graphic Designer
Project Scope: We require the design of a logo.

Current Website: www.Squad-goals.nl

Company Information:

Company Name: Squadgoals
Industry: Sales Training for Businesses
Company Overview: Squadgoals specializes in improving the performance of sales teams within organizations. They believe success in sales is only achievable when the entire company is aligned. For instance, if a director isn’t fully committed to the training, Squadgoals will decline the project.
Target Audience:

Directors
Decision-makers
Sales Managers
Goals and Objectives:

Project Goal: Modernize the brand’s logo. The current logo no longer reflects the company's evolving identity.
Expected Impact: The new logo should enhance customer engagement and better represent Squadgoals' current ethos.
Design Preferences:

Style: A modern, clean, and distinctive logo that embodies the "Outlaw" archetype, but without being too aggressive. It should feel energetic and bold.
Colors: Orange is a preferred color, complemented by other tones fitting the Outlaw archetype.
Typography: Open to font suggestions that align with a bold and contemporary feel.
Imagery: No specific imagery required, but the logo should reflect the energetic and hard-hitting personality of the founder, Thijs.

Ps. Maybe the current logo just needs a bit of a redesign but keep the fundamentals intact.

Logo Text

Squad Goals

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files