Project Brief for Kids Triathlon Membership and Kids Summer Series Flyer

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This customer received 17 flyer designs from 3 designers. They chose this flyer design from debdesign as the winning design.
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Flyer Design Brief
Objective:
Design a visually engaging double-sided flyer for inclusion in registration bags of participants in the Schools Triathlon Challenge. The flyer aims to encourage young athletes to redeem their complimentary Kids membership and promote ongoing participation at their local triathlon club or in our exciting Kids Summer Series races, where they will receive a finisher medal. The goal is to motivate participants to collect all three medals and connect them for a complete 'tri-angle' achievement.
Design Requirements:
Format: Double-sided flyer
Size: Standard A4
A fresh and professional design that aligns with the brand guidelines: Triathlon Australia Brand Kit
Engaging visuals to appeal to kids and parents alike
Clear call-to-action messages to redeem the free membership and encourage participation in the Summer Series
Key Information to Include:
Membership Offer:
Free Kids membership for all new AusTriathlon members, valid for a Standard Non-Club Junior membership.
Emphasize the one-time use code and the deadline for activation (before December 31, 2023).
Inform that the free membership is valid from activation until June 30, 2024.
Include the requirement for Parent/Guardian permission for redemption.
Kids Summer Series Races:
Race 1: Coles Beach Triathlon (14th December 2024) – Hosted by Cradle Coast Triathlon and Multisport
Race 2: Seven Mile Beach Gala Day (19th January 2025) – Hosted by Triathlon South
Race 3: George Town Triathlon (23rd February 2025) – Hosted by Launceston Triathlon Club
Medal Collection:
Highlight the medal collection theme: “Collect all 3 medals to connect and complete the tri-angle.”
Partnership Acknowledgment:
Acknowledge the support of affiliated clubs, Fairbrother, and the Tasmanian Government for making the Kids series possible.
Important Notes (Ts & Cs):
Clearly outline the Terms & Conditions associated with the membership offer:
Offer available to new AusTriathlon members only.
Code valid for one-time use only.
Membership activation required by December 31, 2024.
This was on the Ts & Cs last year *Offer available to new AusTriathlon members only and only valid for use on a Standard Non-Club Junior membership. Code is valid for one use only. Activate membership before 31st December 2024. Free Membership only valid from date of activation until 30th June 2025. Parent/Guardian permission is required to redeem membership. By activating membership, you accept the Terms & Conditions and Code of Conduct of membership with AusTriathlon.
I will forward the code to redeem the free membership to add to the flyer as soon as I receive it.
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