• A$150

• 296 designs

• 84 designers

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Logo Design Brief

We would like to have the word The Ultimate Health Project below the logo

Company Overview:
The Ultimate Health Project provides simplified, results-driven nutrition programs specifically designed for business leaders. Our mission is to empower professionals to unlock their next level of business growth by optimizing their health through targeted nutrition solutions. We offer tailored coaching programs that address energy, focus, stress management, and productivity – all essential for high-performance professionals.
Audience:
Our primary audience consists of busy business leaders, executives, and entrepreneurs who are focused on growing their businesses but struggle to maintain optimal health and energy levels. They are time-poor, results-driven individuals who value efficiency and practicality.
Design Guidelines:
1. Core Message:
The logo should communicate:
• Growth and Progress: Emphasizing how improved health leads to better business performance.
• Simplicity and Effectiveness: Reflecting our approach to making health and nutrition easy to follow for time-pressed professionals.
• Professionalism: The brand should appeal to business leaders, maintaining a sleek and professional appearance.
2. Style Preferences:
• Minimalist and Clean: The logo should be simple yet elegant, with a clear focus on the message.
• Black and White or Black and Gold: Keep the color scheme minimalistic and professional. We want the logo to feel modern, luxurious, and high-end, conveying trust and sophistication.
• Balance of Soft and Strong: Combine subtle elegance with authority. The logo should have a strong presence but remain approachable and sophisticated.
3. Color Palette Options:
• Black and White - PREFERRED: Clean, simple, and timeless. Use contrasts to create a bold, professional look.
• Black and Gold: Gold accents can symbolize success, growth, and prestige. Use gold sparingly for a refined, luxurious touch while maintaining the professionalism of black.
• Suggest the one you think best!
4. Typography:
• Bold yet Elegant: The font should be modern and clear, reflecting authority and simplicity. Think bold sans-serif or minimalistic serif fonts.
• Legibility: The typography should be easy to read across various platforms and sizes, from business cards to website banners.
5. Imagery and Symbolism:
• Growth/Progress: Consider subtle imagery that represents growth, progress, or transformation (e.g., leaves, upward arrows, graphs).
• Business and Success: The logo should subtly connect health to business success, using symbols that represent upward movement or business growth (arrows, abstract steps, etc.).
• Elegance and Simplicity: Avoid clutter. Every element of the logo should serve a clear purpose and maintain the minimalist approach.
6. Tagline (Optional but Consider Including):
• We currently use the tagline:
"Unlock Your Business Growth with Simplified, Results-Driven Nutrition Programs for Leaders"
The logo should work both with and without this tagline. Consider designs that allow flexibility for the tagline to be added or removed.
SAMPLE LOGO: https://www.instagram.com/bothsides_podcast/?hl=en
See attached file

Target Market(s)

Business Owners and Corporate Professional

Industry/Entity Type

business coaching

Logo Text

UHP The Ultimate Health Project

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• black and white, abstract as main feature, targeting business professional only must look elegant, simple and like a big corporate brand

Nice to have

• We want to have UHP abstract logo then the words The Ultimate Health Project

Should not have

• look fancy or too much going on we want simple and look like a professional big brand

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Files

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