Logo for store specializing in the sale of high-end computers with water cooling
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This customer received 10 logo designs from 3 designers. They chose this logo design from Franabanana as the winning design.
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Logo Design Brief
I need a logo for a Polish store/personal brand specializing in the sale of high-quality computers with custom water cooling, handcrafted cabling, and specially modified cases.
The logo will be used on the store's website, in marketing materials, on social media, and it may also be 3D printed or applied (e.g., as a special sticker) on the computers produced.
Target customers: consumers, gamers, PC enthusiasts, professional esports players.
Store name: cienki_barszczyk
Slogan under the name: High-End Gaming PCs
Note about the meaning of the store name:
The store name is based on my online nickname, and I suggest keeping the original spelling (though I'm not insisting if someone has a different vision).
The phrase "cienki barszczyk" is Polish and literally translates to "thin beet soup" or "light beet soup." It has a playful, humorous connotation in Polish, implying something weak and unimpressive (but not in an offensive way). This creates a playful irony: the name suggests something light or unimpressive, while the actual products are the opposite—high-end and powerful.
Logo inspirations:
Please DO NOT reference any food products (like beet soup) in the logo.
I was thinking of incorporating the specific tubes used in water cooling into the logo. You can find some inspirations for what these look like in attachment and also here: https://tinyurl.com/mrxbvw8s
I don’t have any particularly preferred colors; I really like using UV and bright, UV-reactive colors (green, yellow, purple) in computers, but I’m not sure if they will work well with the logo.
Besides that, I'm open to suggestions.
Target Market(s)
consumers, gamers, PC enthusiasts, professional esports players.
Industry/Entity Type
tech, pc hardware, pc gaming
Logo Text
cienki_barszczyk: High-End Gaming PCs
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- reference to the hard tubes used in water cooling systems.
Should not have
- reference to any food :)