Terres Bleues, intergenerational and inclusive hamlets on Reunion Island based on blue zones

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Logo Design Brief
Project Overview:
The Terres Bleues project is a visionary initiative based on the creation of intergenerational and inclusive hamlets in Réunion Island. These hamlets are designed to foster long and healthy lives by following the seven principles of blue zones, focusing on community, sustainability, and well-being. The project unites families, seniors, students, and individuals with disabilities in environments that are both ecological and nurturing, aspiring to be a model of sustainable community living.
Those hamlets will include, depending on the location, a residential area built on sustainable foundations, a vegetable garden, a farm, a school, a kindergarten, a small restaurant, a shop, a horse stable.
Objective:
We are looking for a logo that embodies the essence of Terres Bleues. The logo should reflect the project’s core values: inclusivity, intergenerational harmony, sustainability, and well-being. It should be modern, yet timeless, and easily recognizable across various media and formats.
Key Elements to Consider:
Typography: The font should be clean, modern, and legible, with a friendly and approachable feel. It should convey warmth and a sense of togetherness.
Style: The logo should be simple yet meaningful, avoiding overly complex designs. It should work well in both color and black-and-white versions, and it should be scalable to fit different sizes and applications, from signage to digital platforms.
Inspirations:
Consider logos that balance the modern and the organic, such as those used by eco-friendly brands or community-focused initiatives. The logo should evoke a sense of place (Réunion Island) and purpose (sustainable, inclusive living).
Target Market(s)
Families, seniors, students, and individuals with disabilities
Industry/Entity Type
Social, Well-being, Education, Farming
Logo Text
Terres Bleues
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo should include elements that symbolize community, nature, and the concept of harmonious living. Possible symbols could include a flower, a tree, a circle to represent community and unity. Orange, blue and green colors must be present.