• US$150

• 169 designs

• 59 designers

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Logo Design Brief

3Roots Logo Brief (Please see attached files, Logo Brief and Mood Boards, for additional insight)
This logo should not just show the number 3 somehow, but also show the connection, creativity and trust.

Summary:
3Roots is a pioneering company dedicated to bridging the gap between filmmakers and investors, particularly focusing on diverse storytelling. The logo design should embody the brand’s minimalist aesthetic while conveying a sense of elegance, creativity, and exclusivity. The ultimate goal is to create a logo that is captivating, thought-provoking, and compelling, reflecting the brand’s mission to inspire and support the power of storytelling.

Target Audience:
-Philanthropists and Funders
-Filmmakers
-Studio Executives

Brand Pillars/ Personality:
-Creative & Visionary
-Inclusive & Welcoming
-Elegant & Sophisticated
-Trustworthy & Reliable

Look and Feel/Visual Identity:
-Minimalist Elegance: Clean lines, ample white space, and a restrained use of color create an environment that feels calm, focused, and sophisticated. The design avoids clutter, allowing the brand’s message and content to stand out without distractions.
-Subtle Luxury: The luxury is subtle, aligning with the brand’s preference for “quiet luxury” that speaks to an audience accustomed to refined tastes.

Color Palette:
-Soft Neutrals
-Avoiding Black & Blush Tones: In line with the brand’s preferences, black and blush tones are avoided. Instead, the palette focuses on colors that feel natural, organic, and timeless.

Deliverables:
-Primary Logo Variant: This is the main logo that will be used across most brand touchpoints. (File formats: Vector based file formats AI or EPS)
-Secondary Logo Variant: A simplified version of the primary logo that maintains brand recognition but is more versatile for different applications, small spaces or on social media avatars. (File formats: Vector based file formats AI or EPS)
-Icon/Monogram Variant: A standalone icon or monogram version of the logo, designed for use in small-scale applications like favicons, app icons, or when a minimal brand presence is needed. (File formats: Vector based file formats AI or EPS)

Please review the PDF mood board to see additional references and “do-nots” for your logo design. For any questions or clarifications, please message using the messaging tool on the platform.

Target Market(s)

Filmmakers and Film Investors

Industry/Entity Type

Film

Logo Text

3Roots

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should feel a bit elegant, and would be nice to be made in a way that makes you think.

Nice to have

• Neutral colors, think "foggy forest or coastline"

Should not have

• Nothing too bold.

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Files

Download all files - 6.7 MB