• A$110

• 35 designs

• 14 designers

---

Character Design Brief

Project Description:
GOBL is a universal loyalty app designed to bring together the best of the food and beverage industry into one convenient platform. The brand is about rewarding loyal clients through universal loyalty and gamification. The name GOBL derives from the word gobble where you gobble up your food quickly.

We are seeking a talented and creative designer to create an eye-catching app icon and a unique mascot/monster that represents our brand’s values and personality.

Design Requirements:
1. App Icon:
Objective: Design an engaging and memorable app icon that stands out on mobile devices. We have an existing App icon that you can use as a reference.
Style: Modern, vibrant, and reflective of the food and beverage industry.
Elements: The icon should include elements that convey loyalty, rewards, and convenience. It should be simple enough to be easily recognizable at a small size.
Format: Provide the icon in various sizes and formats suitable for both iOS and Android platforms.

2. Mascot/Monster:
Objective: Create a unique and friendly mascot/monster that embodies the GOBL brand. This character will be used across various marketing materials and within the app.
Style: Fun, approachable, and energetic. The mascot should appeal to our primary audience of young people and parents with kids, as well as working professionals.
Elements: The design should include distinctive features that make the mascot memorable and capable of conveying emotions. It should align with the overall brand identity.
Usage: The mascot should be adaptable for different poses and expressions. It will be used in digital and print formats, including in-app animations, social media, and promotional materials.

Design Style and Tone:
Vibrant and Colorful: Reflecting the lively and dynamic nature of the food and beverage industry.
Youthful and Playful: Appealing to a younger demographic while maintaining a professional look.
Consistent Branding: Both the app icon and mascot should harmonize with GOBL’s brand values and aesthetics.

Deliverables:
App Icon:
Vector files (AI, EPS)
Raster files (PNG, JPG) in various sizes (e.g., 1024x1024, 512x512, 256x256)
Icon files formatted for both iOS and Android

Mascot/Monster:
Vector files (AI, EPS) with the mascot in different poses and expressions
High-resolution raster files (PNG, JPG)
A brief style guide detailing color usage, typography, and any specific design elements

Submission Requirements:
Portfolio: Examples of previous app icons and character/mascot designs.
Concept Sketches: Initial concepts or sketches for the app icon and mascot.
Design Approach: A brief explanation of your design approach and how it aligns with GOBL’s vision.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files

Download all files - 0.1 MB