• US$150

• 72 designs

• 49 designers

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Logo Design Brief

Ethos is a nonprofit organization dedicated to offering accountability resources, community, and prayer to college men struggling with sexual vice, particularly addiction to pornography. Our target audience is college men.

We need a brand logo that will be used primarily in merchandise but also on our website and promotional materials. Ethos is very open to many different angles and ideas. The logo will be used primarily for merchandise as well as on our website and promotional materials. It should be minimalist and not too loud or in your face. For merchandise, we want the logo to look subtle and slick on hoodies, shirts, hats, etc. We would also like to see some logos that say ‘ethos national,’ which would be used for branding on our website. We would like to see how to incorporate the shape of a pentagon into the branding, as we also want logos that do not have the text ‘ethos’ or ‘ethos national’ in them.

The text on the logo should always be in lowercase. The brand logo needs to have these following branding colors: Light Green: #c1d0bd, Green: #6c8c7d, Beige: #e0ddcf, Light Beige: #ffffef, and Dark Green: #3b604f. Our brand logo should convey the theme or idea of ‘character’ or ‘the spirit of an era.’

Logo Text

"ethos" and "ethos national"