Cleaning company logo that breaks tradition and shames the competition

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This customer received 148 logo designs from 62 designers. They chose this logo design from Moat Sumona Afroz as the winning design.
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Logo Design Brief
HAUSKEEPIN' sells residential cleaning and Airbnb housekeeping services in Chicago, IL. Our target customers are busy professionals and property owners who regularly host guests in their 5-star, short-term rental properties. Our business personality is honest, optimistic, reliable, and sophisticated. Although not in the logo draft image, we also want to include a gold/yellow tone somewhere as a tertiary color. We particularly like how teals or even navies pair with a splash of gold.
HAUSKEEPIN' is intended to be a BIOHOARD brand, hence the "BY BIOHOARD" below the name in the attached drafts; however, including this text is NOT required for the final product. Our tagline (not to be included in the logo) is "Chicago's Secret Key for Superhosts." And our internal motto is "We don't cut corners, we clean them," as we aim to provide exceptional customer experiences.
NOTE: If you must include an additional line of text, it must only be "Chicago."
Additionally, this logo will be placed as stickers on company vehicles, embroidered in employee uniforms, and printed on stationery, signage, etc. Therefore, the design must be unique from the rest of the competitors. We are forward thinkers using technology and modern equipment to leverage our cleaning systems and processes; thus, HAUSKEEPIN's logo should also reflect our modern way of doing business and appeal to a wide range of clients within the property management landscape.
Please answer the following question with your submission:
If chosen as a winner, can you provide isolated design elements for my logo?
Target Market(s)
busy professionals and property owners who need housekeeping services
Industry/Entity Type
Hospitality; Cleaning; Housekeeping
Logo Text
HAUSKEEPIN
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- personality and creativity
Nice to have
- antique keys; Chicago skyline; golden stars; splashes of water; water drops; bubbles; working hands
Should not have
- the competitions' general look and feel; cartoons; vacuums or buckets